Almennt

Loyalty Management
Loyalty Management

eftir Cristina Ziliani; Marco Ieva

frá kr. 5,790

Marketing Research
Marketing Research

eftir Dan Nunan; David F. Birks; Naresh K. Malhotra

frá kr. 4,570

Services Marketing, 5e
Services Marketing, 5e

eftir Alan Wilson; Valarie Zeithaml; Mary Jo Bitner; Dwayne Gremler

frá kr. 5,050

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

eftir Kevin Lane Keller; Vanitha Swaminathan

frá kr. 4,570

Principles of Marketing for a Digital Age
Principles of Marketing for a Digital Age

eftir Tracy L. Tuten

frá kr. 5,490

Consumer Behaviour
Consumer Behaviour

eftir Robert East

frá kr. 7,090

Brand Management
Brand Management

eftir Michael Beverland

frá kr. 5,490

Marketing Communications for a Digital Age
Marketing Communications for a Digital Age

eftir Tracy L. Tuten

frá kr. 5,400

STRATEGIC MARKETING
STRATEGIC MARKETING

eftir Cravens, David

frá kr. 11,100

Strategic Brand Management
Strategic Brand Management

eftir Richard Rosenbaum-Elliott; Larry Percy; Professor Simon Pervan

frá kr. 6,070

Strategic Customer Management
Strategic Customer Management

eftir Adrian Payne; Pennie Frow

frá kr. 8,290

Consumer Behaviour
Consumer Behaviour

eftir Zubin Sethna

frá kr. 5,690

Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations

eftir Alastair M. Morrison

frá kr. 6,790

Advertising, Promotion, and other aspects of Integrated Marketing Communications
Advertising, Promotion, and other aspects of Integrated Marketing Communications

eftir J. Craig Andrews; Terence A. Shimp

frá kr. 5,090

Principles of Marketing, Global Edition
Principles of Marketing, Global Edition

eftir Philip Kotler

frá kr. 4,570

ISE Consumer Behavior: Building Marketing Strategy
ISE Consumer Behavior: Building Marketing Strategy

eftir David L. Mothersbaugh; Susan Bardi Kleiser; Delbert I. Hawkins

frá kr. 4,620

ISE Services Marketing: Integrating Customer Focus Across the Firm
ISE Services Marketing: Integrating Customer Focus Across the Firm

eftir Valarie Zeithaml; Mary Jo Bitner; Dwayne Gremler

frá kr. 5,150

Foundations of Marketing, 8e
Foundations of Marketing, 8e

eftir John Fahy; David Jobber; Svend Hollensen

frá kr. 5,050

Confessions of the Pricing Man
Confessions of the Pricing Man

eftir Hermann Simon

frá kr. 1,190

Energy Branding
Energy Branding

eftir FriĆ°rik Larsen

frá kr. 2,290

Burk Wood: Essential Guide to Marketing Planning
Burk Wood: Essential Guide to Marketing Planning

eftir Marian Burk Wood

frá kr. 4,570

Marketing Communications
Marketing Communications

eftir John Egan

frá kr. 6,290

Service Leadership
Service Leadership

eftir Svafa Gronfeldt; Judith Strother

frá kr. 7,490

E-Commerce Website Optimization
E-Commerce Website Optimization

eftir Dan Croxen-John; Johann van Tonder

frá kr. 5,970

The Definitive Guide to Strategic Content Marketing
The Definitive Guide to Strategic Content Marketing

eftir Lazar Dzamic; Justin Kirby

frá kr. 5,410

Marketing Metrics
Marketing Metrics

eftir Paul W. Farris; Neil Bendle; Phillip Pfeifer; David Reibstein

frá kr. 3,456

Strategic Planning for Public Relations
Strategic Planning for Public Relations

eftir Deborah A. Silverman; Ronald D. Smith

frá kr. 9,190

Understanding Digital Marketing
Understanding Digital Marketing

eftir Damian Ryan

frá kr. 4,860

Understanding Social Media
Understanding Social Media

eftir Damian Ryan

frá kr. 5,410

Strategic Brand Management
Strategic Brand Management

eftir Kevin Lane Keller; Mats Georgson; Tony Aperia

frá kr. 4,570

A Framework for Marketing Management, Global Edition
A Framework for Marketing Management, Global Edition

eftir Philip Kotler; Kevin Lane Keller

frá kr. 4,570

Principles and Practice of Marketing
Principles and Practice of Marketing

eftir David Jobber, Fiona Ellis-Chadwick

frá kr. 5,050

Principles of Marketing, Scandinavian Edition
Principles of Marketing, Scandinavian Edition

eftir Anders Parment; Philip Kotler; Gary Armstrong

frá kr. 4,600

The Historical Consumer
The Historical Consumer

eftir Penelope Francks

frá kr. 5,020

The Nonprofit Marketing Guide
The Nonprofit Marketing Guide

eftir Kivi Leroux Miller

frá kr. 4,390

Market-Driven Management
Market-Driven Management

eftir Jean-Jacques Lambin; Isabelle Schuiling

frá kr. 8,290

Events Management
Events Management

eftir Glenn A. J. Bowdin; Johnny Allen; Rob Harris; Leo Jago; William O'Toole; Ian McDonnell

frá kr. 6,390

Everybody Writes
Everybody Writes

eftir Ann Handley

frá kr. 3,130

Using Social Media for work
Using Social Media for work

eftir Bloomsbury Publishing PLC

frá kr. 1,590

Marketing Strategy
Marketing Strategy

eftir O. C. Ferrell; Michael Hartline; Bryan W. Hochstein

frá kr. 5,090

Marketing Channel Strategy
Marketing Channel Strategy

eftir Robert W. Palmatier; Eugene Sivadas; Louis W. Stern; Adel I. El-Ansary

frá kr. 10,590

Product Design & Development ISE
Product Design & Development ISE

eftir Karl Ulrich

frá kr. 5,150

Retailing Management ISE
Retailing Management ISE

eftir LEVY

frá kr. 5,150

New Products Management ISE
New Products Management ISE

eftir C. Merle Crawford; C. Anthony Di Benedetto

frá kr. 5,150

The Personal MBA 10th Anniversary Edition
The Personal MBA 10th Anniversary Edition

eftir Josh Kaufman

frá kr. 2,040

Marketing Communications
Marketing Communications

eftir PR Smith; Ze Zook

frá kr. 8,761

Marketing For Dummies
Marketing For Dummies

eftir Jeanette Maw McMurtry

frá kr. 3,130