STRATEGIC MARKETING

Höfundar: Cravens, David (Útgáfa: 10)
STRATEGIC MARKETING

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Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.

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Útgefandi
McGraw-Hill UK
ISBN
9780077170752
Print ISBN
9780071326230
Format
Page Fidelity (PDF)
Útgáfa
10
Höfundar
Cravens, David
Tungumál
English
Útgefið
10/2012
Prent takmörkun á líftíma
100
Prent takmörkun
2
Afritunar takmörkun
2

Kaflar

  • Title Page
  • Copyright Page
  • Dedication
  • Preface
  • About the Authors
  • Brief Contents
  • Table of Contents
  • Part 1
  • Chapter 1
  • Part 2
  • Chapter 2
  • Chapter 3
  • Chapter 4
  • Chapter 5
  • Part 3
  • Chapter 6
  • Chapter 7
  • Chapter 8
  • Part 4
  • Chapter 9
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Part 5
  • Chapter 14
  • Chapter 15
  • Cases For Part 6
  • Name Index
  • Subject Index
  • Back Cover