Tourism: Principles & Practice
Höfundar:
John Fletcher; Alan Fyall; Stephen Wanhill; David Gilbert (Útgáfa: 6)
Kaup valmöguleikar
Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject. Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.
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- Pearson International Content
- 9781292172361
- 9781292172354
- ePub
- 6
- John Fletcher; Alan Fyall; Stephen Wanhill; David Gilbert
- English
- 2017-12-06
- 100
- 2
- 2
Kaflar
- Cover
- Title page
- Brief contents
- Contents
- Case matrix
- Authors and contributors
- Preface
- Publisher’s acknowledgements
- Abbreviations
- 1 An Introduction to Tourism
- PART 1 TOURISM DEMAND
- 2 The Nature of Tourism Demand
- 3 Tourism Consumer Behaviour
- 4 Measuring and Modelling Tourism Demand
- 5 Forecasting Tourism Demand
- PART 2 THE TOURISM DESTINATION
- 6 Destinations
- 7 The Economic Impact of Tourism
- 8 The Environmental Impact of Tourism
- 9 The Socio-Cultural Impact of Tourism
- 10 Sustainable Tourism
- 11 Tourism and Development Planning
- 12 The Impact of Negative Events on Tourism and Destinations
- PART 3 THE TOURISM SECTOR
- 13 Attractions
- 14 Accommodation
- 15 Events Management
- 16 Intermediaries
- 17 Transportation
- 18 Public Sector and Policy
- PART 4 MARKETING FOR TOURISM
- 19 Managing Marketing For Tourism
- 20 Marketing Planning
- 21 Marketing Mix Applications
- 22 Information Technology in Tourism
- Glossary
- Index
- Imprint