The Sage Handbook of Luxury Brand Management and Marketing
Kaup valmöguleikar
The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape. Spanning seven thematic parts, the handbook covers everything from the psychology of luxury consumption and international branding strategies to digital transformation, sustainability, and cultural innovation.
It traces the historical roots of luxury marketing while addressing contemporary challenges such as ethical sourcing, second-hand markets, AI-driven personalization, and the rise of experiential and purpose-driven luxury. With contributions from pioneers in the field, this volume reflects the international diversity and intellectual richness of luxury brand research today. It offers both theoretical depth and practical insight, making it an essential resource for scholars, postgraduate students, and professionals seeking to understand and shape the future of luxury branding.
Nánar um bókina
- SAGE Publications, Ltd. (UK)
- 9781036239480
- 9781036235727
- ePub
- 1
- Klaus Heine
- English
- 2026-05-31
- 100
- 30
- 30
Kaflar
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Notes on Editors and Contributors
- Introduction: Framing the Field of Luxury Branding
- Rethinking Luxury in a Changing World: New Challenges and Opportunities
- 1 Global Luxury Fashion Marketing Research Evolution
- 2 The Luxury Tensions: Navigating Luxury Brands in an Era of Change
- 3 The Green Revolution: How New Labelling Laws Are Redefining Luxury Fashion
- 4 Luxury With a Conscience: Mapping the Next Research Frontier for Ethical Luxury
- 5 Innovative Product and Business Models for Upcycling in Different Luxury Categories
- 6 New Trends of Luxury Consumption in Hard Luxury: Second-Hand and Rental
- 7 The Challenges of Luxury Brands in the Second-Hand Market
- The Evolving Luxury Consumer
- 8 Aspirers and Connoisseurs
- 9 Motivation of Luxury Consumption
- 10 Consumer Emotions and the New Luxury Consumer Journey
- 11 Leading a Luxury Brand Across Generations: Maximising an Intergenerational Inflection Point
- 12 Luxury Under Fire: Causes and Expressions of Brand Hate
- International Luxury Marketing
- 13 Made in Italy and the Emergence of Female Brands for a Socially Responsible Luxury Identity
- 14 Luxury Consumption, Well-Being and Sustainability: Observations in Japan
- 15 Internationalization of Luxury Brands in China
- 16 India as the Next Big Opportunity for Global Luxury Market
- 17 Navigating the Indonesian Luxury Market: Challenges and Opportunities
- 18 Conspicuous and Inconspicuous Luxury Consumption in the Emerging Economy of Vietnam
- 19 From Hidden Gem to Global Player: Colombia’s Place in the Future of Luxury
- Service Innovation, Operations and Financial Strategy in Luxury
- 20 Luxury Service Consumption in the Age of Social Media
- 21 Luxury Brand Hospitality Extensions: Development of a Strategic Framework
- 22 Private Clubs as Luxury Services
- 23 Sourcing and Supply Management in the Luxury Industry
- 24 Financial Aspects in the Luxury Sector
- 25 From Prestige to Profit: Luxury Financial Management, Returns and Valuation
- Luxury Identity and Cultural Construction of Meaning
- 26 The Semiotics of Luxury Brands
- 27 Luxury Brands as Socio-Cultural Constructs
- 28 The Brand-Building Canvas: Capturing the Identity of Luxury Brands
- 29 Purpose as Prestige: How Luxury Brands Leverage Purpose-Driven Branding
- 30 Compound Luxury Brand Authority: Expanding and Updating a Central Concept
- 31 Poets and Amateurs: Luxury Branding Through Cultural Innovation
- 32 Art Infusion in Luxury: Exploring Influences and Insights
- Strategic Levers for Luxury Brand Growth
- 33 Strategic Foundations of Luxury Brands
- 34 The Role of Price in Luxury
- 35 Strategies for Luxury Brand Repositioning, Revival and Relaunch
- 36 Luxury Brand Collaborations
- 37 Luxury Brand Extensions: A Review
- 38 Democratization of Luxury
- 39 Winning in the Luxury Innovation Game: Mastering the Strategic Moves
- Digital Luxury Futures
- 40 Luxury in the Digital Age: The Power of Influencer Marketing
- 41 Virtual Influencers and Streamers of Luxury: Embracing Innovation and Ethics in Tomorrow’s Digital Marketplace
- 42 Can Generative AI Redefine Creativity in the Luxury Fashion Industry?
- 43 The Role of Gamification in Luxury Branding in the Fashion Industry
- 44 Luxury Branding in the Metaverse
- 45 The Application of AI in Luxury Industry
- Index