Successful Event Management

Höfundar: Anton Shone; Bryn Parry (Útgáfa: 5)
Successful Event Management

Kaup valmöguleikar

The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event.

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Útgefandi
Cengage Learning EMEA
ISBN
9781473759138
Print ISBN
9781473759114
Format
Page Fidelity (PDF)
Útgáfa
5
Höfundar
Anton Shone; Bryn Parry
Tungumál
English
Útgefið
2019-01-28
Prent takmörkun á líftíma
100
Prent takmörkun
2
Afritunar takmörkun
2

Kaflar

  • Brief Contents
  • Contents
  • List of Figures
  • List of Case Studies
  • Forms for the New Event Manager
  • Preface to the Fifth Edition
  • Part 1: The Events Business
  • Chapter 1: An Introduction to Events
  • Introduction
  • Definitions and Frameworks
  • Categories and Typologies
  • Historical Contexts and Precedents
  • Characteristics of Events
  • Summary
  • Evaluation Questions
  • References
  • Chapter 2: The Market Demand for Events
  • Introduction
  • Size and Scope of the Events Market
  • Determinants and Motivations
  • The Structure of Demand for Events
  • Summary
  • Evaluation Questions
  • References
  • Chapter 3: The Events Business: Supply and Suppliers
  • Introduction
  • Governmental Support Infrastructure, Industry Associations and Professional Bodies
  • Commercial Event and Event Support Organisations
  • Voluntary Bodies and Charities
  • Summary
  • Evaluation Questions
  • References
  • Chapter 4: Events in Context
  • Introduction
  • Social and Community Implications
  • Economic Implications
  • Political Implications
  • Developmental Implications
  • Summary
  • Evaluation Questions
  • References
  • Part 2: Managing Events
  • Chapter 5: Making a Start and Planning the Event
  • Introduction
  • Getting Organised
  • Organisational Issues in Events of Varying Sizes
  • Event Feasibility: Finding and Testing an Idea
  • The Screening Process
  • Progressing the Idea
  • The Planning Process
  • Objectives, Environmental Search and Information-Gathering
  • Operational Planning and Demand
  • Financial Planning
  • Marketing Planning
  • Getting It Together
  • Summary
  • Evaluation Questions
  • References
  • Chapter 6: Financial Management and the Budget
  • Introduction
  • Objectives and Financial Planning
  • Creating a Budget
  • The Detailed Budget
  • Who Spends What
  • Other Sources of Income
  • Sponsorship and Public Funding
  • Summary
  • Evaluation Questions
  • References
  • Chapter 7: Event Logistics and Supplies
  • Introduction
  • Finding the Venue
  • Logistics
  • Supplies, Transport and Distribution
  • Technical Facilities and Resources
  • Backdrops and Staging
  • Amenities and Cleaning
  • Catering and Event Hospitality
  • Summary
  • Evaluation Questions
  • References
  • Chapter 8: Marketing and Public Relations for Events
  • Introduction
  • The Target Market
  • How to Influence the Target Market
  • The Marketing Plan
  • Marketing for a New Event
  • Marketing for Repeat Events and New Editions
  • Summary
  • Evaluation Questions
  • References
  • Chapter 9: Risk Management and Legalities
  • Introduction
  • Risk Management
  • Plans and Maps
  • Legalities and Insurance
  • Summary
  • Evaluation Questions
  • References
  • Chapter 10: Event Project Management and Set-Up Issues
  • Introduction
  • The Event as a Project
  • Ticketing and Pre-Booking Issues
  • Operational Activities
  • Security: Issues, Personnel and a Control Point
  • Media Handling
  • Rehearsal and Briefings
  • Layout of Entrances and Visitor Reception
  • Mobility, Accessibility and Inclusivity
  • The Event Experience
  • Summary
  • Evaluation Questions
  • References
  • Chapter 11: The Organisation Manager and the Team: During the Event
  • Introduction
  • Organisation
  • Organisational Effectiveness
  • Staffing: Professional or Volunteer Management?
  • Factors Influencing the Number and Type of Staff
  • Finding Staff
  • Running the Event on the Day
  • Organisation and Briefing of Staff, Stewards and Volunteers
  • Summary
  • Evaluation Questions
  • References
  • Chapter 12: Close-Down, Evaluation and Legacies
  • Introduction
  • Close-Down
  • Evaluation
  • Divestment and Legacies
  • The Life Expiry of Events
  • Summary
  • Evaluation Questions
  • References
  • Glossary of Events Terms
  • Index