Project: Strategy

Höfundar: Helgi Thor Ingason; Haukur Ingi Jonasson (Útgáfa: 1)
Project: Strategy

Kaup valmöguleikar

Strategic planning is the starting point for projects and often the primary reason for a project’s success or failure. It has the potential to enable every organisation to realise its ideals and actualise its values, whether it be a small start-up business, a large international company or even an entire society. Project leaders and project-orientated organisations need to understand strategic planning to recognise their position and environment, and make rational decisions when selecting and defining their projects and programs.

But, those same principles can have broader, more profound, and more ambitious applications too. Project: Strategy is a practical handbook that enables organisations of any size, and employees at all levels within them, to form strategic plans and actively contribute to them throughout a project’s development. Rather than focus on superficial exercises, this book draws from knowledge outside of business and management – humanities, philosophy, psychology, technology, and engineering – to create a holistic view and a depth of understanding you would never achieve with SWOT analysis alone.

Taking the reader on a pragmatic journey, it teaches self-reflexion, social responsibility and creative thinking with application to their projects and plans, but also to their working relationships and to their organisations. This book is also an ideal introductory book to progressive programs on strategic planning, with a focus on collaborative work, open strategy, and open strategic planning on a social level.

Nánar um bókina

Útgefandi
Taylor & Francis
ISBN
9780429806247
Print ISBN
9781138338722
Format
ePub
Útgáfa
1
Höfundar
Helgi Thor Ingason; Haukur Ingi Jonasson
Tungumál
English
Útgefið
2018-12-07
Prent takmörkun á líftíma
100
Prent takmörkun
2
Afritunar takmörkun
2

Kaflar

  • Cover
  • Half-Title
  • Title
  • Copyright
  • Contents
  • List of figures
  • List of tables
  • Acknowledgements
  • Preface to the series
  • Foreword
  • 1 The nature and value of strategic planning
  • What is strategic planning?
  • Why undertake strategic planning?
  • The history of strategic planning
  • How is strategic planning carried out?
  • Skills and methodology of the strategic planning practitioner
  • Guidelines for strategic planning
  • References
  • 2 The strategic planning process
  • Overall methodology and structure
  • Participation and analysis
  • Report presentation
  • Professionalism and best practice
  • Considerations and main difficulties
  • References
  • 3 Understanding your stakeholders and sources of organisational capital
  • Is your enterprise ready?
  • Internal stakeholders and organisational background
  • The combined capital of an organisation
  • Organisational culture
  • References
  • 4 Understanding your organisation structure, operations, and financials
  • Organisational structure
  • Operations
  • Value chain
  • Management method analysis
  • Financials
  • Strategic planning in context
  • References
  • 5 Understanding the business landscape: the supply chain, competitors, and regulators
  • The business landscape
  • External stakeholder analysis
  • PESTLE analysis
  • References
  • 6 Market models
  • The nature of competition
  • Competitive positioning
  • Market environment
  • Procurement by tendering
  • User analysis, data, and marketing
  • Marketing and sales
  • Benchmarking
  • References
  • 7 Direction finding
  • Overview of the process so far
  • Synthesising information, trend analysis
  • Scenario analysis
  • SWOT analysis
  • Path finding, feasibility analysis, and business case development
  • References
  • 8 Bringing it all together
  • Round up
  • Values
  • Mission Statements: creep, neglect, and erosion
  • Strategic thinking – again
  • Future vision
  • Determining strategy and formulating the strategic action plan
  • Product presentation – the strategic planning report and delivery
  • Delivery – project management as a tool for realising future vision
  • References
  • Appendix: Working as an external strategy consultant
  • Index