Mass Communication Theories

Höfundar: Melvin L. DeFleur; Margaret H. DeFleur (Útgáfa: 2)
Mass Communication Theories

Kaup valmöguleikar

The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed.

It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures.

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Útgefandi
Taylor & Francis
ISBN
9781000576535
Print ISBN
9780367538392
Format
ePub
Útgáfa
2
Höfundar
Melvin L. DeFleur; Margaret H. DeFleur
Tungumál
English
Útgefið
2022-05-02
Prent takmörkun á líftíma
100
Prent takmörkun
2
Afritunar takmörkun
2

Kaflar

  • Cover Page
  • Half-Title Page
  • Title Page
  • Copyright Page
  • Dedication Page
  • Contents
  • Preface
  • Introduction
  • 1 Shaping the American Mass Media: An Overview
  • 2 Introduction to the Origins, Nature, and Uses of Theories
  • PART I The Intellectual Foundations of Media Studies
  • 3 The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy
  • 4 Public Opinion as Shaped by the Press: The Contribution 
of Political Science
  • 5 Cognitive Processing: The Contribution of Psychology
  • 6 The Concept of Mass Society: The Contribution of Sociology
  • PART II The Beginnings: Early Theories of Mass Communication
  • 7 James Bryce’s 19th Century Theory of Public Opinion and the Press
  • 8 Walter Lippmann’s 1920s Theory of Unintentional News Distortion: Implications for the Nature of Public Opinion and Public Policy
  • 9 The “Magic Bullet” Theory of Uniform Effects
  • PART III Theories of Mass Communication Processes and Effects
  • 10 The Selective and Limited Influences Theory
  • 11 The Two-Step Flow of Communication Theory
  • 12 Gatekeeping Theory
  • 13 Agenda-Setting Theory
  • 14 Framing Theory
  • PART IV Theories of Influences on Individuals
  • 15 Uses and Gratifications Theory
  • 16 Modeling Behavior and Social Cognitive Theory
  • 17 Social Expectations Theory
  • PART V Theories of Influences on Society and Culture
  • 18 Media-Influenced Diffusion of Innovation Theory
  • 19 A Theory of Audience and Media Dependency on Popular Culture
  • 20 Cultivation Theory
  • 21 Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and Society
  • 22 Additional Theories and Concepts
  • Index