Managerial Economics and Strategy, Global Edition

Name: Managerial Economics and Strategy, Global Edition
Price: 4490 ISK
Availability: InStock
Author: Jeffrey M. Perloff; James A. Brander
ISBN: 9781292766256

Höfundar: Jeffrey M. Perloff; James A. Brander (Útgáfa: 4)

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For managerial economics courses. Problem-based learning based on real market data Managerial Economics and Strategy shows how managers can use modern economic theories to address issues they’ll encounter on the job. The authors emphasize problem-solving, together with real-world issues and examples, knowing, from their own teaching experience, that this is often how students learn best. The heavily revised 4th Edition includes many new worked problems, explanations and end-of-chapter questions.

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Útgefandi: Pearson International Content

ISBN: 9781292766256

Print ISBN: 9781292498560

Format: ePub

Útgáfa: 4

Höfundar: Jeffrey M. Perloff; James A. Brander

Tungumál: English

Útgefið: 2026-06-30

Prent takmörkun á líftíma: 100

Prent takmörkun: 2

Afritunar takmörkun: 2

Kaflar

Cover
Cover
Front Matter
Title page
Copyright
Contents
About the Authors
Preface
Interactive Media Contents
Chapter 1: Introduction
Introduction
1.1 Managerial Decision Making
1.2 Economic Models
1.3 Using Economic Skills in Your Career
Summary
Chapter 2: Supply and Demand
MANAGERIAL PROBLEM: Carbon Taxes
2.1 Demand
2.2 Supply
2.3 Market Equilibrium
2.4 Shocks to the Equilibrium
2.5 Effects of Government Interventions
2.6 When to Use the Supply-and-Demand Model
MANAGERIAL SOLUTION: Carbon Taxes
Summary
Questions
Chapter 3: Empirical Methods for Demand Analysis
MANAGERIAL PROBLEM: Pricing Apple’s Music Downloads
3.1 Elasticity
3.2 Regression Analysis
3.3 Properties and Statistical Significance of Estimated Coefficients
3.4 Regression Specification
3.5 Forecasting
MANAGERIAL SOLUTION: Estimating the Effect of an iTunes Price Change
Summary
Questions
Appendix 3A The Identification Problem
Chapter 4: Consumer Choice
MANAGERIAL PROBLEM: Paying Employees to Relocate
4.1 Consumer Preferences
4.2 Utility
4.3 The Budget Constraint
4.4 Constrained Consumer Choice
4.5 Deriving Demand Curves
4.6 Behavioral Economics
MANAGERIAL SOLUTION: Paying Employees to Relocate
Summary
Questions
Appendix 4A The Marginal Rate of Substitution
Appendix 4B The Consumer Optimum
Chapter 5: Production
MANAGERIAL PROBLEM: Labor Productivity During Recessions
5.1 Production Functions
5.2 Short-Run Production
5.3 Long-Run Production
5.4 Returns to Scale
5.5 Innovation
MANAGERIAL SOLUTION: Labor Productivity During Recessions
Summary
Questions
Chapter 6: Costs
MANAGERIAL PROBLEM: Switching to Autonomous Trucking
6.1 The Nature of Costs
6.2 Short-Run Costs
6.3 Long-Run Costs
6.4 The Learning Curve
6.5 The Costs of Producing Multiple Goods
MANAGERIAL SOLUTION: Switching to Autonomous Trucking
Summary
Questions
Appendix 6A Calculating Cost Curves
Appendix 6B Long-Run Cost Minimization
Chapter 7: Firm Organization and Market Structure
MANAGERIAL PROBLEM: Amazon’s Delivery Services
7.1 Ownership and Governance of Firms
7.2 Profit Maximization
7.3 Profits Over Time
7.4 The Make or Buy Decision
7.5 Market Structure
MANAGERIAL SOLUTION: Amazon’s Delivery Services
Summary
Questions
Chapter 8: Competitive Firms and Markets
MANAGERIAL PROBLEM: The Rising Cost of Keeping On Truckin’
8.1 Perfect Competition
8.2 Competition in the Short Run
8.3 Competition in the Long Run
8.4 Competition Maximizes Economic Well-Being
MANAGERIAL SOLUTION: The Rising Cost of Keeping On Truckin’
Summary
Questions
Chapter 9: Monopoly
MANAGERIAL PROBLEM: Brand-Name and Generic Drugs
9.1 Monopoly Profit Maximization
9.2 Market Power
9.3 Market Failure Due to Monopoly Pricing
9.4 Causes of Monopoly
9.5 Advertising
9.6 Digital Platforms and Internet Monopolies
MANAGERIAL SOLUTION: Brand-Name and Generic Drugs
Summary
Questions
Chapter 10: Pricing with Market Power
MANAGERIAL PROBLEM: Sale Prices
10.1 Conditions for Price Discrimination
10.2 Perfect Price Discrimination
10.3 Group Price Discrimination
10.4 Nonlinear Price Discrimination
10.5 Two-Part Pricing
10.6 Bundling
10.7 Peak-Load Pricing
MANAGERIAL SOLUTION: Sale Prices
Summary
Questions
Chapter 11: Oligopoly and Monopolistic Competition
MANAGERIAL PROBLEM: Gaining an Edge from Government Aircraft Subsidies
11.1 Cartels
11.2 Cournot Oligopoly
11.3 Bertrand Oligopoly
11.4 Monopolistic Competition
MANAGERIAL SOLUTION: Gaining an Edge from Government Aircraft Subsidies
Summary
Questions
Appendix 11A Nash-Bertrand Equilibrium
Chapter 12: Game Theory and Business Strategy
MANAGERIAL PROBLEM: Workplace Disasters
12.1 Oligopoly Games
12.2 Types of Nash Equilibria
12.3 Information and Rationality
12.4 Bargaining
12.5 Auctions
MANAGERIAL SOLUTION: Workplace Disasters
Summary
Questions
Chapter 13: Strategies Over Time
MANAGERIAL PROBLEM: Intel and AMD’s Advertising Strategies
13.1 Repeated Games
13.2 Sequential Games
13.3 Deterring Entry
13.4 Cost and Innovation Strategies
13.5 Disadvantages of Moving First
13.6 Behavioral Game Theory
MANAGERIAL SOLUTION: Intel and AMD’s Advertising Strategies
Summary
Questions
Appendix 13A A Mathematical Approach to Stackelberg Oligopoly
Chapter 14: Decision-Making Under Uncertainty
MANAGERIAL PROBLEM: BP’s Risk and Limited Liability
14.1 Assessing Risk
14.2 Attitudes Toward Risk
14.3 Reducing Risk
14.4 Investing Under Uncertainty
14.5 Behavioral Economics and Uncertainty
MANAGERIAL SOLUTION: BP’s Risk and Limited Liability
Summary
Questions
Chapter 15: Asymmetric Information
MANAGERIAL PROBLEM: Clawing Back Bonuses
15.1 Adverse Selection
15.2 Reducing Adverse Selection
15.3 Moral Hazard
15.4 Using Contracts to Reduce Moral Hazard
15.5 Using Monitoring to Reduce Moral Hazard
MANAGERIAL SOLUTION: Clawing Back Bonuses
Summary
Questions
Chapter 16: Government and Business
MANAGERIAL PROBLEM: Licensing Inventions
16.1 Market Failure and Government Policy
16.2 Regulation of Imperfectly Competitive Markets
16.3 Antitrust Law and Competition Policy
16.4 Externalities
16.5 Open-Access, Club, and Public Goods
16.6 Intellectual Property
MANAGERIAL SOLUTION: Licensing Inventions
Summary
Questions
Chapter 17: Global Business
MANAGERIAL PROBLEM: Responding to Exchange Rates
17.1 Reasons for International Trade
17.2 Exchange Rates
17.3 International Trade Policies
17.4 Multinational Enterprises
17.5 Outsourcing
MANAGERIAL SOLUTION: Responding to Exchange Rates
Summary
Questions
Answers to Selected Questions
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Definitions
Definitions
Bibliography
Bibliography
Sources for Managerial Problems, Mini-Cases, and Managerial Implications
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Glossary