Key Concepts in Event Management
Kaup valmöguleikar
"I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory. " - Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth "An essential events managment reference handbook which addresses a number of key issues within the industry.
A very interesting read!" - Thomas Fletcher, Liverpool John Moores University In recent years we have seen an enormous growth of festivals and event activity and the literature within the field is consequently huge. In order to make sense of this rapid and dynamic development, students are dependent on a book that can lead them through the myriad of theoretical frameworks offered. This book naturally situates itself in the middle of this need, offering a comprehensive and illuminating account of the festival and event field.
Nánar um bókina
- SAGE Publications, Ltd. (UK)
- 9781446291009
- 9781849205603
- ePub
- 1
- Bernadette Quinn
- English
- 2013-03-25
- 100
- 30
- 30
Kaflar
- Cover Page
- Frontmatter
- Title Page
- Copyright
- Contents
- About the Author
- Acknowledgements
- Introduction
- 1 Authenticity
- 2 Bidding
- 3 Community Festivals
- 4 Definitions
- 5 Economic Impact
- 6 Emergent Economies
- 7 European City of Culture
- 8 Evaluation
- 9 Event Management
- 10 Experience
- 11 Festival
- 12 Identity
- 13 Innovation
- 14 Leveraging
- 15 Marketing
- 16 MICE/MEEC
- 17 Motivation
- 18 Olympic Games
- 19 Place Marketing
- 20 Planning
- 21 Policy
- 22 Power and Politics
- 23 Regeneration
- 24 Regional Development
- 25 Risk Management
- 26 Service Quality
- 27 Social Capital
- 28 Social Function
- 29 Social Impacts
- 30 Sponsorship
- 31 Sports Events
- 32 Stakeholders
- 33 Sustainable Events
- 34 Tourism
- 35 Volunteering
- Conclusion
- References