How to Write Reports and Proposals

Höfundur: Patrick Forsyth (Útgáfa: 7)
How to Write Reports and Proposals

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Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade. This fully updated 7th edition now features even more practical exercises, useful templates and top tips that will help you to write succinctly and with impact across different media. How to Write Reports and Proposals will give you the tools to put over a good case with style.

The Creating Success series of books. . . Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

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Útgefandi
Kogan Page
ISBN
9781398619937
Print ISBN
9781398619708
Format
ePub
Útgáfa
7
Höfundar
Patrick Forsyth
Tungumál
English
Útgefið
2026-01-03
Prent takmörkun á líftíma
100
Prent takmörkun
10
Afritunar takmörkun
10

Kaflar

  • Cover: How to Write Reports and Proposals
  • How to Write Reports and Proposals
  • Creating Success Series
  • Title Page
  • Contents
  • List of figures
  • Preface
  • 01 Introduction: Pitfalls and opportunities
  • Business writing must earn a reading
  • A fragile process
  • A major opportunity
  • 02 What makes good business writing?
  • The hazards of communication
  • Pitfalls: serious, and very serious
  • Why have a report?
  • Readers’ expectations
  • Readers’ perspective
  • Powerful habits
  • Earning a reading
  • Inappropriate standard documents
  • Clear intention
  • Achieving absolute clarity
  • The rewards of excellence
  • A significant opportunity
  • 03 Creating a good report
  • Defining the report
  • Setting clear objectives
  • A sound structure
  • First, the beginning
  • The middle
  • The end
  • After the end
  • 04 Preparing to write
  • Why this report?
  • Research prior to preparation
  • A systematic approach
  • Shaking off old habits
  • 05 The power of language
  • Cultivating an appropriate writing style
  • Readers’ expectations
  • Readers’ dislikes
  • The writer’s approach
  • English – help and hinderance
  • Use of language
  • Making language work for you
  • Careful selection of language
  • Mistakes to avoid
  • Following the rules
  • Style
  • Technological dilution
  • 06 Making numbers clear
  • The nature of numbers and number ‘blindness’
  • Actions to avoid number blindness
  • Methods of presenting numbers clearly
  • The contribution of language
  • 07 Making proposals persuasive
  • A cumulative process
  • A key stage
  • Persuasive technique
  • The don’ts
  • The dos
  • Quotations versus proposals
  • Choice of format
  • Timing
  • Proposal content
  • Checklist
  • Covering letters
  • The presentation of proposals
  • Earn attention
  • 08 The contribution of layout and presentation
  • How the pages look
  • Graphic emphasis
  • The exhibits
  • Other options for inclusion
  • Overall packaging
  • Afterword
  • Acknowledgements
  • Copyright Page