How to Write Effective Business English
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Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language. With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across.
Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace. Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward.
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- Kogan Page
- 9781398609969
- 9781398609952
- ePub
- 4
- Fiona Talbot
- English
- 2023-05-03
- 100
- 10
- 10
Kaflar
- Cover
- Endorsements
- Titlepage
- Dedication
- Contents
- List of Figures
- Introduction
- Who is this book for? It’s for success from entry-level through to CEO!
- It’s up to YOU to grab the opportunity here
- Ensure content of value in everything you write
- Enjoy getting results!
- 01 Business writing today
- We’re almost all having to write in business today
- Who are your readers?
- What’s the purpose of your writing?
- Readers take just a few seconds to judge your writing
- How formal or informal do you need to be?
- Your checklist for action
- Reference
- 02 Why are you writing?
- Let’s get personal
- Winning business and keeping business: that’s why you write
- Some principles to help you get started
- Choosing the right style
- Ideal communication
- The Word Power Skills system: four easy steps to premier business writing
- Getting a better understanding of ‘your inner marketer’?
- Your checklist for action
- 03 It’s crucial to connect at every stage of your career
- Effective writing connects people: an even greater must in hybrid workplaces!
- Technical writing needs to ‘write the talk’
- Scientific topics can be explained simply to wider audiences
- Pool communication strengths: the rewards of generational diversity
- Write to get that job
- Write to recruit
- Use word power to develop your career and get the results you need
- Write for your boss
- When you’re the boss, writing brings extra challenges!
- Your checklist for action
- References
- 04 Quality matters
- What does quality mean to you?
- Make an honest appraisal!
- We all make mistakes, don’t we?
- Written mistakes come in many forms
- Further costs of getting your writing wrong
- You can never fully outsource your writing
- Proofreading tips
- Your checklist for action
- 05 Telling your story through social media
- Social media has shaken ‘the rules’ of business writing
- Get into the social media mindset
- Get your business message to anyone, anywhere, anytime
- What are the key objectives?
- How do companies shine through their social media interaction?
- Writing that creates trust can create a community
- Discoverability with added value
- Further writing tips for key channels
- What excites people so much they want to share it?
- Call people to action – and check it’s worked
- Telling your story
- Your checklist for action
- 06 Standard or variant English – and changing punctuation and grammar
- The English language vs business English
- ‘Standard’ and ‘variant’ English
- Writing for both native and non-native English speakers
- Some surprising problems with English for global business
- So do define business English within your company
- Standard or variant punctuation? It’s all about context
- Grammar can change too
- Paragraphs and other aids to structure
- Questions
- Your checklist for action
- Reference
- 07 Writing globally? Or in multinational teams?
- Looking at how you use English at work
- Empathize with the extra challenges for non-native English speakers
- Collaboration across cultures involves asking if unsure, and sharing tips
- Some features regularly perplex all readers
- Non-native English writers can have an advantage!
- Your checklist for action
- 08 Email and instant messaging
- General
- Writing emails
- Email scenarios to watch out for
- Structure your emails
- Design how you write emails
- Instant messaging and texting
- Structure in instant messages and texts
- Your checklist for action
- 09 Practical conventions and common confusions
- Dates
- Time
- Numbers
- Measurements
- Words that can confuse both native English and non-native English writers
- High word count isn’t always linked to productivity!
- Your checklist for action
- 10 Look to the future
- How does writing make readers feel?
- Paper is likely to stay around
- Letters
- When flexibility is key, be prepared to adapt letter- writing
- A letter that involves the reader with the company’s narrative
- CVs/résumés and cover letters
- Your checklist for action
- Reference
- Conclusion: what will you do differently – and better?
- Good writing skills will stay in demand, across sectors
- Own your communication success today and tomorrow!
- What has surprised you?
- Look at the world around you – what do you now see?
- Stay vigilant – enjoy being a ʻstyle detective’!
- Your personal reset – edit your writing, own your success
- Index
- Copyright