How to Write a Business Plan

Höfundur: Brian Finch (Útgáfa: 8)
How to Write a Business Plan

Kaup valmöguleikar

Every successful business starts with a clear, convincing plan. How to Write a Business Plan is your practical guide to developing a professional plan that wins support, attracts funding and drives growth. Whether you're launching a new venture, expanding your company or selling a business, you'll learn how to communicate your vision with confidence and impact. Written by expert business consultant Brian Finch, this updated edition includes practical exercises, templates and top tips to help you create a comprehensive plan.

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Útgefandi
Kogan Page
ISBN
9781398620148
Print ISBN
9781398620131
Format
ePub
Útgáfa
8
Höfundar
Brian Finch
Tungumál
English
Útgefið
2025-05-03
Prent takmörkun á líftíma
100
Prent takmörkun
10
Afritunar takmörkun
10

Kaflar

  • Cover: How to Write a Business Plan
  • How to Write a Business Plan
  • Creating Success Series
  • Title Page
  • Contents
  • List of figures
  • List of tables
  • Introduction
  • Why this book?
  • What is the plan for and who is the audience?
  • You are telling a story
  • Presentation
  • Facts and evidence
  • Gathering data
  • Repetition
  • Review your document
  • 01 The structure of the plan
  • Using appendices
  • 02 Summary
  • 03 The business background
  • What your business is about and how you got here
  • The business
  • What is the product or service?
  • The markets
  • Supply
  • How did you get here?
  • 04 The market
  • Overview
  • Market structure
  • Competitors
  • Customers
  • Distribution
  • Trends
  • Competitive advantage
  • Market segmentation
  • Differentiation
  • Pricing
  • Barriers to entry
  • Big changes and new technologies
  • Examples of market change
  • Mixed strategies
  • 05 Operations
  • Differences
  • Processes
  • Control
  • Experience
  • Supply
  • Systems
  • Location and environment
  • Regulatory control
  • 06 The internet and systems
  • If e-commerce is central to your business…
  • E-commerce is not just about computers, cables and WiFi
  • Your computer systems
  • 07 Management
  • The essential difference
  • What skills are required?
  • Organization structure
  • Demonstrating control
  • Management
  • 08 The proposal
  • Explain
  • The proposition
  • Why will you succeed?
  • Ask for what you want!
  • What have you invested?
  • Second round finance
  • Closing the deal
  • The exit
  • 09 The forecast
  • The sales forecast
  • Costs
  • The five-year forecast
  • Reviewing the plan
  • Sensitivity
  • Key assumptions
  • Explain important points
  • 10 Financial information
  • Profit and loss account
  • Cash forecast
  • Sensitivity
  • Break-even
  • Funding
  • Reconciling and checking
  • Timing
  • Balance sheet
  • Trends
  • Some important terms
  • 11 Risks
  • What did we get wrong?
  • Long term versus short term
  • Focus on the big stuff
  • Don’t forget the everyday stuff
  • 12 Legal issues and confidentiality
  • 13 Selling your business
  • Explain why you are selling
  • Emphasize the great opportunities for the business
  • Don’t waste time illustrating that sudden upturn in business expected imminently
  • Do you include a forecast?
  • Who is the buyer?
  • Holding back information
  • Due diligence
  • Do you own what you are selling?
  • 14 Improve business performance
  • Planning is not budgeting
  • Strategic vision and action
  • Creating strategy
  • Planning for people
  • Practicalities
  • 15 Bidding for business
  • Appendices
  • 1. The confidentiality letter
  • 2. Reconciling profit and cash flow
  • 3. The cash forecast
  • Copyright Page