Hegarty on Advertising
Kaup valmöguleikar
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, among many, many other highly successful campaigns for major brands.
This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegartys own career since the original book was first published in 2011. One new section Why Im now parking my ideas in a garage discusses Hegartys new company, The Garage. In the other new section From Unilever to the UN via a llama Hegarty talks predominantly about the ad he did for the UNs Global Goals for their Sustainable Development campaign.
Nánar um bókina
- Thames & Hudson
- 9780500773970
- 9780500293638
- ePub
- 3
- John Hegarty
- English
- 2017-12-07
- 100
- 2
- 2
Kaflar
- Cover
- Title Page
- Abouth the Author
- Other titles of interest
- Dedication
- Contents
- Preface
- Introduction
- Part One
- 1 Ideas
- 2 Brands and Audiences
- 3 Agencies
- 4 The Creative Director
- 5 Clients, Briefs and the Power of Words
- 6 Pitches
- 7 Storytelling
- 8 Truth and Technology – and Can You Name Gutenberg’s Second Book?
- Part Two
- 9 From Benton & Bowles to 16 Goodge Street
- 10 Saatchi & Saatchi
- 11 TBWA: It’s a Bit of a Mouthful
- 12 BBH: The Agency in a Suitcase
- 13 First Levi’s 501s, then the World
- 14 Going Global and the Birth of the Micro Network
- 15 After 35 Years, 2 Months and 16 Days
- 16 How Advertising Drove me to Drink
- 17 Why I’m now Parking my Ideas in a Garage
- Acknowledgments
- Index
- Copyright