Festival and Special Event Management Essentials

Höfundar: Johnny Allen, Robert Harris, Leo Jago (Útgáfa: 1)
Festival and Special Event Management Essentials

Kaup valmöguleikar

Introductory text on event management

Nánar um bókina

Útgefandi
Wiley Global Education Australia
ISBN
9780730369370
Print ISBN
9780730369400
Format
ePub
Útgáfa
1
Höfundar
Johnny Allen, Robert Harris, Leo Jago
Tungumál
English
Útgefið
01/2021
Prent takmörkun á líftíma
100
Prent takmörkun
10
Afritunar takmörkun
10

Kaflar

  • Festival & Special Event Management Essentials First Edition
  • Copyright
  • About the authors
  • Brief Contents
  • Contents
  • Preface
  • PART 1 THE EVENT CONTEXT AND CONCEPT DEVELOPMENT
  • CHAPTER 1 An overview of the event field
  • Introduction
  • 1.1 Special events as benchmarks for our lives
  • 1.2 The modern Australian tradition of celebrations
  • 1.3 The birth of an event industry
  • Challenges face the new industry
  • Events on the world stage
  • 1.4 Special events
  • Types of events
  • 1.5 The structure of the event industry
  • Event organisations
  • Event management companies
  • Event industry suppliers
  • Venues
  • Industry associations
  • External regulatory bodies
  • 1.6 Event management, education and training
  • Identifying the knowledge and skills required by event managers
  • Training delivery
  • Career opportunities in events
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 2 Perspectives on events
  • Introduction
  • 2.1 The government perspective
  • National government
  • State government
  • Local government
  • The role of government in events
  • 2.2 Event strategies
  • Scotland Events Strategy
  • Singapore MICE strategy
  • 2.3 Governments creating celebration spaces and precincts
  • Events and urban development
  • 2.4 The corporate perspective
  • Corporate use of events
  • 2.5 Return on investment
  • 2.6 The community perspective
  • Community events
  • Regional festivals as community builders
  • The individual perspective
  • Major events and the community
  • 2.7 Strategies for community engagement
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 3 The event planning context
  • Introduction
  • 3.1 Contexts of event planning
  • Social and cultural context
  • The political context
  • The legal and regulatory context
  • Environmental context
  • Economic context
  • 3.2 Event legacies
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 4 Conceptualising the event
  • Introduction
  • 4.1 Stakeholders in events
  • 4.2 The host organisation
  • Types of host organisation
  • The host community
  • 4.3 Sponsors
  • Sponsors as partners in events
  • 4.4 Media
  • Co-workers
  • Participants and spectators
  • 4.5 Sourcing events
  • In-house events
  • Pitching and tendering for events
  • Bidding for events
  • Franchising events
  • 4.6 Creating the event concept
  • Defining the purpose of the event
  • Identifying the event audience
  • Deciding the timing of the event
  • Choosing the event venue
  • Scanning the event environment
  • Developing the event concept
  • Choosing an event theme
  • Designing the event experience
  • Summarising the process of creating the event concept
  • 4.7 Evaluating the event concept
  • The marketing screen
  • The operations screen
  • The financial screen
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • PART 2 PLANNING
  • CHAPTER 5 Strategic event planning
  • Introduction
  • 5.1 What is strategic planning?
  • The strategic planning process and event organisations
  • 5.2 Strategic planning process for new and geographically mobile events
  • Preliminary stages
  • Strategic planning stage
  • Strategic planning for existing events
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 6 Event project management
  • Introduction
  • 6.1 What is a project and what is project management?
  • 6.2 Considerations when applying project management in event settings
  • 6.3 Skills and knowledge required by event project managers
  • 6.4 Event project management stages
  • Initiation
  • Planning
  • Monitoring and control
  • Shutdown and review
  • 6.5 Project management software for events
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 7 Event financial planning
  • Introduction
  • 7.1 The event financial management process
  • Income-generating events
  • Fully funded events
  • 7.2 Useful tools, practices and concepts aligned with best practice event financial management
  • Fixed, variable and semi variable costs
  • Break-even analysis
  • Ratio analysis
  • Cash flow
  • Profit and loss statements
  • Other financial considerations
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 8 Human resource management and events
  • Introduction
  • 8.1 Considerations associated with human resource planning for events
  • 8.2 The human resource management process for events
  • Human resource strategy and objectives
  • Policies and procedures
  • 8.3 Motivating staff and volunteers
  • Content theories
  • Process theories
  • 8.4 Building effective staff and volunteer teams
  • 8.5 Legal obligations
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 9 Marketing and sponsorship planning
  • Introduction
  • 9.1 What is marketing?
  • 9.2 The characteristics of event experiences
  • 9.3 Strategic marketing planning
  • Marketing context
  • Market analysis
  • The strategic marketing planning process
  • 9.4 What is sponsorship and what benefits do sponsors seek
  • 9.5 Influences on the decision of event organisers to become involved in sponsorship
  • The value of a sponsorship policy
  • 9.6 Stages in developing an event sponsorship strategy
  • Profiling the event audience
  • Establishing potential sponsor benefits
  • Identifying potential sponsors
  • Identifying the sponsorship decision-maker
  • Preparing and presenting sponsorship proposals and opportunities
  • Negotiating event sponsorship contracts
  • Managing sponsorships
  • Evaluating the effectiveness of a sponsorship
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 10 Event tourism planning
  • Introduction
  • 10.1 Government involvement in event tourism
  • The event tourism strategic planning process
  • 10.2 Situational analysis
  • 10.3 Development of event tourism goals
  • Leveraging events for economic gain
  • Geographic dispersal of economic benefits flowing from event tourism
  • Destination branding and marketing
  • Creating off-season demand for tourism industry services
  • Enhancing visitor experiences
  • Catalyst for expansion and/or improvement of infrastructure
  • Progression of a destination’s social, cultural and/or environmental agenda
  • 10.4 Creation of an event tourism organisational structure
  • 10.5 Development of an event tourism strategy
  • Existing/recurring event development
  • Event bidding
  • New event creation
  • Some general considerations in event tourism strategy development
  • 10.6 Implementation and evaluation of an event tourism strategy
  • Financial support
  • Bid development and bid support services
  • Research
  • Training and education
  • Coordination, cooperation and facilitation
  • Event strategy evaluation
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 11 Risk management
  • Introduction
  • 11.1 What is risk?
  • 11.2 Risks in event settings
  • 11.3 Developing a risk management culture
  • 11.4 The risk management process
  • Establishing the scope, context and criteria
  • 11.5 Risk assessment
  • Risk identification
  • Risk analysis
  • Risk evaluation
  • Risk treatment
  • Recording and reporting
  • Consultation and communication
  • Monitoring and review
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 12 Environmentally sustainable event management 1
  • Introduction
  • 12.1 The environmental impacts of event production
  • Sustainable purchasing in event planning
  • Sustainable energy use
  • Recovering event waste resources
  • Sustainable transport solutions in event production
  • Sustainable water and sanitation for event production
  • Site use management
  • 12.2 Event sustainability policies
  • 12.3 Measurement, industry initiatives and certification
  • Measurement
  • Industry initiatives
  • Green event standards and certifications
  • Event sustainability as the norm
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 13 Legal considerations in event planning and management
  • Introduction
  • 13.1 Legal structures for event ownership and management
  • Legal entities
  • Contracts
  • 13.2 Selected considerations associated with event stakeholder contracts
  • Entertainers
  • Venue
  • Sponsor
  • Broadcast
  • Suppliers
  • 13.3 Intellectual property
  • Copyright
  • Trade marks
  • Confidential information
  • Special-purpose legislation to protect intellectual property
  • Business names
  • Domain names
  • 13.4 Consumer protection
  • Ambush marketing
  • 13.5 The duty of care
  • Insurance
  • 13.6 Regulations, licences and permits
  • Summary
  • Questions
  • Case study
  • References
  • Statutes and authorities
  • Cases
  • Acknowledgements
  • PART 3 EVENT OPERATIONS AND EVALUATION
  • CHAPTER 14 Event design and production
  • Introduction
  • 14.1 Key factors influencing event design decisions
  • The attendee experience
  • Programming
  • Site/venue selection
  • 14.2 Event design elements
  • Layout
  • Furnishings and props
  • Lighting
  • Colour
  • Music
  • Sound
  • Stage(s)
  • Food and beverage
  • Talent
  • Experience-enhancing technologies
  • Theming
  • Coordinating the event design experience
  • 14.3 Selected event production considerations
  • Queuing
  • Transport
  • Site/venue services and facilities
  • Communication
  • Production team
  • Production schedules, running sheets, risk management and contingency plans
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • CHAPTER 15 Event evaluation and research
  • Introduction
  • 15.1 What is event evaluation?
  • Pre-event phase
  • Event planning and delivery phase
  • Post-event evaluation phase
  • 15.2 Post-event evaluation
  • Factors of potential concern in post-event evaluation
  • 15.3 How event evaluations should be used
  • Knowledge management
  • 15.4 The event evaluation process
  • Planning and identification of data requirements
  • Data collection
  • Data analysis
  • Reporting
  • Dissemination
  • Summary
  • Questions
  • Case study
  • References
  • Acknowledgements
  • Future Skills Guide
  • Eula