Female Founders’ Playbook

Höfundur: Anne Boden (Útgáfa: 1)
Female Founders’ Playbook

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FINALIST: American Book Fest Best Book Awards 2024 - Business: Entrepreneurship & Small Business How do female entrepreneurs overcome hurdles, redress power imbalances and create a business with coveted unicorn status? High-growth enterprises on a rocket ship growth trajectory and tech unicorns with a value of more than £1billion have the potential to transform the economy. But building a unicorn is not an easy task.

And it's even more difficult for female-led enterprises than it is for male-led start-ups. Female Founders' Playbook brings together the experiences of the leading women entrepreneurs and VC investors. These successful businesswomen share their thoughts on every aspect of launching a high-growth business, from coming up with a unicorn-worthy idea, through to building a multi-talented team to winning investment.

Their tales of success and failure are drawn together by commentary and insightful analysis by award-winning technology founder and architect of Starling Bank, Anne Boden, creating an easy-to-follow guide for any female leader. Rather than talking about who might be the next Bezos, Gates or Jobs, Female Founders' Playbook tells the true stories of those women who are guaranteed to inspire and help the next generation of female entrepreneurs.

Nánar um bókina

Útgefandi
Kogan Page
ISBN
9781398616363
Print ISBN
9781398616158
Format
ePub
Útgáfa
1
Höfundar
Anne Boden
Tungumál
English
Útgefið
2024-03-03
Prent takmörkun á líftíma
100
Prent takmörkun
10
Afritunar takmörkun
10

Kaflar

  • Cover: Take the Lead
  • Praise for Female Founders’ Playbook
  • Title Page
  • Table of Contents
  • About the author
  • Contributors
  • Acknowledgements
  • Introduction
  • 1 Calling all reluctant entrepreneurs
  • Are you an entrepreneur?
  • Ten signs you are an entrepreneur
  • Female-led high-growth business entrepreneurs have superpowers too
  • Are you ready to build a high-growth business?
  • Notes
  • 2 The big idea
  • Solve problems that exist
  • Luck or timing, or a bit of both
  • Test the idea with real potential customers
  • Notes
  • 3 Leveraging skills, experience and contacts
  • Networking
  • Mentors
  • Notes
  • 4 Co-founders
  • Expertise
  • Funding: Investors and solo founders
  • Friction
  • Support
  • How to find and sign up a co-founder
  • Shares and the small print
  • Notes
  • 5 Building a strong start-up team
  • The first people to hire
  • What is on offer?
  • How to hire well
  • Managing the team
  • Note
  • 6 Building the momentum
  • Powerwalking that makes sense
  • Pivot or tweak
  • Engaging with the customer
  • 7 Investment – the basics
  • Funding options
  • Understanding the VC model
  • Why the odds are stacked against female founders
  • Notes
  • 8 Preparation for an investment round
  • Getting an introduction
  • How much to ask for
  • Notes
  • 9 Creating the pitch
  • The elements of a pitch deck
  • Pitching dos and don’ts
  • Choosing your pitch team
  • Attend to the tech for online pitches
  • 10 The pitch
  • 10 strategies to turn a pitch from ‘OK’ to ‘outstanding’
  • Post-pitch Q&As
  • What to do when a pitch doesn’t work out
  • After-meeting review
  • 11 Negotiation
  • Working under pressure
  • Negotiation
  • Walking away
  • Note
  • 12 Investor relations
  • How to work effectively with an investor
  • How much power does an investor wield?
  • What to do if it doesn’t work out
  • 13 Further investment rounds
  • The same, but different
  • Getting noticed
  • 14 Leading a unicorn
  • Switching out of start-up mode
  • Leading effectively
  • Staying resilient
  • What next?
  • Afterword
  • Glossary of start-up and VC lingo
  • Further information
  • Suggested reading
  • Index
  • Copyright Page