Event Planning and Management
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The definitive textbook for planning, managing and delivering successful events in a dynamic industry. Event Planning and Management by Ruth Dowson, Bernadette Albert and Dan Lomax is a comprehensive guide designed for undergraduate and postgraduate students studying event management, event planning or public relations, as well as for early-stage practitioners preparing to deliver professional events.
Now in its fully updated fourth edition, it provides clear, step-by-step guidance that aligns with core learning outcomes in event operations, marketing and strategic management modules. Through a structured exploration of the event lifecycle, this textbook shows how to research, design and plan events that meet audience and stakeholder objectives. Students will learn how to select venues, manage budgets, create promotional strategies and handle on-site delivery and evaluation.
The fourth edition introduces new content on contemporary issues including health and safety regulations, contracts and legal compliance and sustainable event practices that reflect today's ethical and environmental priorities. Learning is supported throughout by: -'Event hacks' offering expert insights from experienced event managers -Practical checklists for planning, managing and evaluating events -Adaptable templates drawn from real-world professional practice -Critical reflection questions to reinforce analytical and strategic thinking Whether preparing for a degree in event management or building a professional career in the industry, Event Planning and Management equips students and practitioners with the confidence, tools and practical know-how to design and deliver events from concept to completion.
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- Kogan Page
- 9781398623828
- 9781398623835
- ePub
- 4
- Ruth Dowson; Bernadette Albert; Dan Lomax
- English
- 2026-03-03
- 100
- 10
- 10
Kaflar
- Cover
- Halftitlepage
- Titlepage
- Dedication
- Contents
- List of Figures
- List of Tables
- Preface
- Acknowledgements
- Walkthrough of textbook features and online resources
- 01 Events – the changing environment
- Defining an event
- Classifications and categories of events
- The events industry
- Relationships with other industry sectors
- Real-world example: A Greener Future
- Real-world example: Reality check: Macao’s concert economy
- Real-world example: Alignment with United Nations SDGs: Tata Mumbai Marathon, India (TMM)
- References
- 02 The event planning model
- Event planning process
- Phase 1: Research, concept development and screening
- Phase 2: Design and detailed planning
- Phase 3: Managing the event on-site
- Phase 4: Post-event: evaluation and reporting
- A final word on the event planning process...
- Real-world example: Fundamentals of planning events
- Real-world example: From concept to campus: exploring the event planning process through Peer-Assisted Learning
- Real-world example: Integrating sustainability into event planning: Tata Mumbai Marathon
- 03 Research, concept development and feasibility screening
- Phase 1: Research, concept development and screening
- Mission
- Aims and objectives
- Initial information gathering
- Concept development
- Screening and feasibility
- Stakeholders
- Sign-off
- Real-world example: Planning events for a scientific association: the UK Bioindustry Association
- Real-world example: Building community networks to enable planning for a year of celebration: Bingley and the Bradford 2025 UK City of Culture
- Real-world example: Making a splash: the Z Manu World Championships
- Reference
- Explore further
- 04 Developing your events programme and content
- Event elements
- The event experience
- Immersion
- Theming
- Programming
- Virtual event design considerations
- Real-world example: The rolling of wallpaper: a journey of customer experience
- Real-world example: From chaos to clarity: Iain Morrison and the evolution of event planning
- Real-world example: The Bradford Progress: two days of music on the move
- References
- 05 Venue selection and site planning essentials
- Selecting the destination
- Venue selection process
- Analysing venue search results and negotiations
- Planning the site layout
- Producing a map of the site
- Real-world example: Marketing the Faroe Islands as an event destination
- Real-world example: Portsmouth Historic Naval Dockyard: a range of unusual venues
- Real-world example: Event tech pre-planning and site visits
- Reference
- 06 Production and operational logistics
- Event production
- Event logistics
- Events and public safety
- Real-world example: Back-to-back large-scale events at Milton Keynes Bowl
- Real-world example: Sydney WorldPride 2023: the major risks of a major event
- Real-world example: Navigating the global stage
- 07 Staffing and human resources in events
- Complex people concerns in events
- Developing an operational events team
- Diversity and teams
- Recruitment and training
- Staffing levels
- Team building
- Collaborative and partnership working
- Real-world example: The five qualities of a great team manager in sport: a personal reflection
- Real-world example: Party with purpose: Sydney WorldPride 2023 and the responsibility of inclusive representation on a global stage
- Real-world example: Human resource challenges in volunteer-led event planning
- References
- 08 Drawing in the crowds – marketing events
- Developing a promotional plan
- Identify and appeal to your target audience
- Social media for event promotion
- Traditional media
- Real-world example: Using social media and events to promote the Historical Museum and Museum of the Viking Age in Oslo, Norway
- Real-world example: Events as marketing tools
- Real-world example: Marketing matters: why event managers should embrace marketing education (and CIM membership)
- References
- Explore further
- 09 Finance, budgeting and procurement in events
- Budgeting
- Responsible finances
- Outsourcing
- Purchasing and procurement
- Fundraising
- Factors to consider in effective procurement and good financial management for events
- Real-world example: Wedding day blues
- Real-world example: UEFA women’s football
- References
- Explore further
- 10 Event law
- Introduction to event law
- Health and safety and risk management law
- Commercial and contract law
- Licensing, permits and legal obligations
- Intellectual property law and events
- Data protection and privacy laws
- Environmental and sustainability compliance
- Insurance
- Employment: diversity and equality law; employment law in the events context
- Real-world example: The case of the Caribbean contract!
- Useful resources
- References
- Explore further
- 11 A practical guide to managing an event on the day
- Your responsibilities as an on-site event manager
- Before the event
- During the event
- After the event
- How to be a successful event manager: what industry specialists say
- 12 Measuring event success – evaluation insights
- The purpose of evaluation
- Developing an evaluation plan
- Online event management software
- Evaluation issues
- Impacts and legacies of events
- Real-world example: Spirit of 2012: sustaining the social legacy of events
- Real-world example: The Sustainable Event Management Framework (SEMF) and its application to the Tata Mumbai Marathon (TMM), India
- Real-world example: ANZALS 2023, ‘Leisure for Life’ – no risk, no reward
- References
- Explore further
- 13 Events – the future
- Future themes
- Creating bespoke events
- Innovation is key to future success
- Real-world example: How can AI improve your planning
- Real-world example: Human trafficking and modern slavery: Hope for Justice
- Real-world example: The future of events: some food for thought
- Reference
- Explore further
- Index
- Copyright