Essentials of Strategic Management: The Quest for Competitive Advantage ISE
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Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure.
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- McGraw-Hill Higher Education (International)
- 9781266284922
- 9781266031748
- ePub
- 9
- GAMBLE
- English
- 2026-01-13
- 100
- 2
- 2
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- Table of Contents and Preface
- Cover Page
- Half Title
- Title Page
- Copyright Information
- Dedication
- About the Authors
- Brief Contents
- PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
- PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
- Preface
- Differentiation from Other Texts
- Organization, Content, and Features of the 2026 Release Text Chapters
- Chapter by Chapter Changes
- The Case Collection
- The Two Strategy Simulation Supplements: The Business Strategy Game and GLO-BUS
- Resources and Support Materials for the 2026 Release for Students
- For Instructors
- Acknowledgments
- Table of Contents
- PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY Page 1
- PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY Page 240
- Connect
- Your complete course platform
- Chapter 1: Strategy, Business Models, and Competitive Advantage
- Introduction
- The Importance of a Distinctive Strategy and Competitive Approach
- The Relationship Between a Company’s Strategy and Business Model
- Strategy and the Quest for Competitive Advantage
- The Importance of Capabilities in Building and Sustaining Competitive Advantage
- Why a Company’s Strategy Evolves over Time
- The Three Tests of a Winning Strategy
- Why Crafting and Executing Strategy Are Important Tasks
- The Road Ahead
- Key Points
- Assurance of Learning Exercises
- Exercises for Simulation Participants
- Endnotes
- Chapter 2: The Strategy Formulation, Strategy Execution Process
- Introduction
- The Strategy Formulation, Strategy Execution Process
- Stage 1: Developing a Strategic Vision, a Mission, and Core Values
- The Importance of Communicating the Strategic Vision
- Developing a Company Mission Statement
- Linking the Strategic Vision and Mission with Company Values
- Stage 2: Setting Objectives
- The Imperative of Setting Stretch Objectives
- What Kinds of Objectives to Set
- Stage 3: Crafting a Strategy
- Strategy Formulation Involves Managers at All Organizational Levels
- A Company’s Strategy-Making Hierarchy
- Stage 4: Implementing and Executing the Chosen Strategy
- Stage 5: Evaluating Performance and Initiating Corrective Adjustments
- Key Points
- Assurance of Learning Exercises
- Exercises for Simulation Participants
- Endnotes
- Chapter 3: Evaluating a Company’s External Environment
- Introduction
- Assessing the Company’s Industry and Competitive Environment
- Question 1: What are the Strategically Relevant Components of the Macro-Environment?
- Question 2: How Strong Are the Industry’s Competitive Forces?
- The Competitive Force of Buyer Bargaining Power
- The Competitive Force of Substitute Products
- The Competitive Force of Supplier Bargaining Power
- The Competitive Force of Potential New Entrants
- The Competitive Force of Rivalry among Competing Sellers
- The Collective Strengths of the Five Competitive Forces and Industry Profitability
- Question 3: What Are the Industry’s Driving Forces of Change, and What Impact Will They Have?
- The Concept of Industry Driving Forces
- Identifying an Industry’s Driving Forces
- Assessing the Impact of the Industry Driving Forces
- Determining Strategy Changes Needed to Prepare for the Impact of Driving Forces
- Question 4: How Are Industry Rivals Positioned?
- Using Strategic Group Maps to Assess the Positioning of Key Competitors
- The Value of Strategic Group Maps
- Question 5: What Strategic Moves Are Rivals Likely to Make Next?
- Current Strategy
- Objectives
- Capabilities
- Assumptions
- Question 6: What Are the Industry Key Success Factors?
- Question 7: Does the Industry Offer Good Prospects for Attractive Profits?
- Key Points
- Assurance of Learning Exercises
- Select AOL exercises are available in McGraw Hill Connect.
- Exercises for Simulation Participants
- Endnotes
- Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
- Introduction
- Question 1: How Well Is the Company’s Strategy Working?
- Question 2: What Are the Company’s Competitively Important Resources and Capabilities?
- Identifying Competitively Important Resources and Capabilities
- Determining the Competitive Power of a Company’s Resources and Capabilities
- The Importance of Dynamic Capabilities in Sustaining Competitive Advantage
- Is the Company Able to Seize Market Opportunities and Nullify External Threats?
- Question 3: Are the Company’s Cost Structure and Customer Value Proposition Competitive?
- Company Value Chains
- Benchmarking: A Tool for Assessing Whether a Company’s Value Chain Activities Are Competitive
- The Value Chain System for an Entire Industry
- Strategic Options for Remedying a Cost or Value Disadvantage
- How Value Chain Activities Relate to Resources and Capabilities
- Question 4: What Is the Company’s Competitive Strength Relative to Key Rivals?
- Interpreting the Competitive Strength Assessments
- Question 5: What Strategic Issues and Problems Must Be Addressed by Management?
- Key Points
- Assurance of Learning Exercises
- Exercises for Simulation Participants
- Endnotes
- Chapter 5: The Five Generic Competitive Strategies
- Introduction
- The Five Generic Competitive Strategies
- Low-Cost Provider Strategies
- The Two Major Avenues for Achieving Low-Cost Leadership
- When a Low-Cost Provider Strategy Works Best
- Pitfalls to Avoid in Pursuing a Low-Cost Provider Strategy
- Broad Differentiation Strategies
- Approaches to Differentiation
- Managing the Value Chain in Ways That Enhance Differentiation
- Delivering Superior Value via a Differentiation Strategy
- Perceived Value and the Importance of Signaling Value
- When a Differentiation Strategy Works Best
- Pitfalls to Avoid in Pursuing a Differentiation Strategy
- Focused (or Market Niche) Strategies
- A Focused Low-Cost Strategy
- A Focused Differentiation Strategy
- When a Focused Low-Cost or Focused Differentiation Strategy Is Viable
- The Risks of a Focused Low-Cost or Focused Differentiation Strategy
- Best-Cost Provider Strategies
- When a Best-Cost Provider Strategy Works Best
- The Danger of an Unsound Best-Cost Provider Strategy
- Successful Competitive Strategies Are Resource Based
- Key Points
- Assurance of Learning Exercises
- Exercises for Simulation Participants
- Endnotes
- Chapter 6: Strengthening a Company’s Competitive Position: Strategic Innovation, Competitive Moves, and Scope of Operations
- Introduction
- Strategic Innovation: Creating Market Opportunities and Enhancing Competitive Capabilities
- Launching Strategic Offensives to Improve a Company’s Market Position
- Choosing the Basis for Competitive Attack
- Choosing Which Rivals to Attack
- Blue Ocean Strategy—A Special Kind of Offensive
- Using Defensive Strategies to Protect a Company’s Market Position and Competitive Advantage
- Blocking the Avenues Open to Challengers
- Signaling Challengers That Retaliation Is Likely
- Timing a Company’s Offensive and Defensive Strategic Moves
- The Potential for Late-Mover Advantages or First-Mover Disadvantages
- Deciding Whether to Be an Early Mover or Late Mover
- Strengthening a Company’s Market Position via Its Scope of Operations
- Horizontal Merger and Acquisition Strategies
- Why Mergers and Acquisitions Sometimes Fail to Produce Anticipated Results
- Vertical Integration Strategies
- The Advantages of a Vertical Integration Strategy
- The Disadvantages of a Vertical Integration Strategy
- Outsourcing Strategies: Narrowing the Scope of Operations
- The Big Risk of an Outsourcing Strategy
- Strategic Alliances and Partnerships
- Capturing the Benefits of Strategic Alliances
- The Strategic Dangers of Relying on Alliances for Essential Resources and Capabilities
- Key Points
- Assurance of Learning Exercises
- Exercises for Simulation Participants
- Endnotes
- Chapter 7: Strategies for Competing in International Markets
- Introduction
- Why Companies Expand into International Markets
- Factors That Shape Strategy Choices in International Markets
- Cross-Country Differences in Demographic, Cultural, and Market Conditions
- Opportunities for Location-Based Cost Advantages
- Industry Cluster Knowledge Sharing Opportunities
- The Risks of Adverse Exchange Rate Shifts
- The Impact of Government Policies on the Business Climate in Host Countries
- Strategy Options for Entering Foreign Markets
- Export Strategies
- Licensing Strategies
- Franchising Strategies
- Foreign Subsidiary Strategies
- Alliance and Joint Venture Strategies
- International Strategy: The Three Principal Options
- Multidomestic Strategy—A Think Local, Act Local Approach to Strategy Making
- Global Strategy—A Think Global, Act Global Approach to Strategy Making
- Transnational Strategy—A Think Global, Act Local Approach to Strategy Making
- Using International Operations to Improve Overall Competitiveness
- Using Location to Build Competitive Advantage
- Using Cross-Border Coordination to Build Competitive Advantage
- Strategies for Competing in the Markets of Developing Countries
- Strategy Options for Competing in Developing-Country Markets
- Key Points
- Assurance of Learning Exercises
- Exercises for Simulation Participants
- Endnotes
- Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company
- Introduction
- When Business Diversification Becomes a Consideration
- Building Shareholder Value: The Ultimate Justification for Business Diversification
- Approaches to Diversifying the Business Lineup
- Diversification by Acquisition of an Existing Business
- Entering a New Line of Business Through Internal Development
- Using Joint Ventures to Achieve Diversification
- Choosing the Diversification Path: Related versus Unrelated Businesses
- Diversifying into Related Businesses
- Strategic Fit and Economies of Scope
- The Ability of Related Diversification to Deliver Competitive Advantage and Gains in Shareholder Value
- Diversifying into Unrelated Businesses
- Building Shareholder Value Through Unrelated Diversification
- The Pitfalls of Unrelated Diversification
- Misguided Reasons for Pursuing Unrelated Diversification
- Diversifying into Both Related and Unrelated Businesses
- Evaluating the Strategy of a Diversified Company
- Step 1: Evaluating Industry Attractiveness
- Step 2: Evaluating Business-Unit Competitive Strength
- Step 3: Determining the Competitive Value of Strategic Fit in Multibusiness Companies
- Step 4: Evaluating Resource Fit
- Step 5: Ranking Business Units and Setting a Priority for Resource Allocation
- Step 6: Crafting New Strategic Moves to Improve the Overall Corporate Performance
- Key Points
- Assurance of Learning Exercises
- Exercises for Simulation Participants
- Endnotes
- Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
- Introduction
- What Do We Mean by Business Ethics?
- Drivers of Unethical Strategies and Business Behavior
- Faulty Oversight, Enabling the Unscrupulous Pursuit of Personal Gain and Other Selfish Interests
- Heavy Pressures on Company Managers to Meet or Beat Performance Targets
- A Company Culture That Puts Profitability and Good Business Performance Ahead of Ethical Behavior
- The Costs of Ethical Wrongdoing
- Ensuring a Strong Commitment to Business Ethics in Companies with International Operations
- The School of Ethical Universalism
- The School of Ethical Relativism
- Integrative Social Contracts Theory
- Strategy, Corporate Social Responsibility, and Environmental Sustainability
- The Concepts of Corporate Social Responsibility and Good Corporate Citizenship
- Environmental Sustainability
- Strategy, Ethics, Corporate Social Responsibility and the Duty of the Board of Directors
- Crafting Corporate Social Responsibility and Environmental Sustainability Strategies
- Key Points
- Assurance of Learning Exercises
- Exercises for Simulation Participants
- Endnotes
- Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage
- Introduction
- The Principal Managerial Components of Strategy Execution
- Building an Organization Capable of Good Strategy Execution: Three Key Actions
- Staffing the Organization
- Acquiring, Developing, and Strengthening Key Resources and Capabilities
- Matching Organizational Structure to the Strategy
- Allocating Resources to Strategy-Critical Activities
- Instituting Strategy-Supportive Policies and Procedures
- Employing Business Process Management Tools
- Promoting Operating Excellence: Three Powerful Business Process Management Tools
- The Difference Between Business Process Reengineering and Continuous Improvement Programs
- Installing Information and Operating Systems
- Using Rewards and Incentives to Promote Better Strategy Execution
- Motivation and Reward Systems
- Guidelines for Designing Monetary Incentive Systems
- Nonmonetary Rewards
- Instilling a Corporate Culture That Promotes Good Strategy Execution
- High-Performance Cultures
- Adaptive Cultures
- Unhealthy Corporate Cultures
- Changing a Problem Culture
- Leading the Strategy Execution Process
- Staying on Top of How Well Things Are Going
- Putting Constructive Pressure on Organizational Units to Achieve Good Results and Operating Excellence
- Initiating Corrective Actions to Improve Both the Company’s Strategy and Its Execution
- Key Points
- Assurance of Learning Exercises
- Exercises for Simulation Participants
- Endnotes
- Appendix
- Appendix
- Key Financial Ratios: How to Calculate Them and What They Mean
- Case 1: SpaceX in 2025: Its Vision, Business Model, and Achievements in Space Exploration
- SpaceX in 2025: Its Vision, Business Model, and Achievements in Space Exploration
- Company History
- Vision and Mission
- Business Model and Strategy
- Strategic Issues Confronting SpaceX in Mid-2025
- Endnotes
- Case 2: Airbnb in 2025
- Airbnb in 2025
- Overview of Accommodation Market
- Airbnb’s Business Model and Strategy
- Airbnb’s Strategic Situation in 2025
- Endnotes
- Case 3: Competition in the Energy Drink Market in 2025
- Competition in the Energy Drink Market in 2025
- Industry Overview
- Suppliers to the Alternative Beverage and Energy Drink Industry
- Distribution and Sale of Alternative Beverages and Energy Drinks
- Key Competitive Capabilities in the Market for Alternative Beverages and Energy Drinks
- Profiles of the Leading Alternative Beverage and Energy Drink Producers
- PepsiCo
- Other Sellers
- Case 4: Academy Sports + Outdoors: Has the Company’s Focus on Operational Excellence Prepared It for Growth?
- Academy Sports + Outdoors: Has the Company’s Focus on Operational Excellence Prepared It for Growth?
- Company Background
- Overview of the U.S. Sporting Goods and Outdoor Recreation Retail Industry
- Profiles of Major Sporting Goods and Outdoor Recreation Retailers
- Academy Sports + Outdoors’ Situation and Initiatives in Fiscal 2026
- Case 5: Electronic Arts in 2025: Its Strategy in the Video Game Software Publishing Industry
- Electronic Arts in 2025: Its Strategy in the Video Game Software Publishing Industry
- Company Overview
- Overview of the Video Game Industry in 2025
- Electronic Arts’ Strategy in the Video Game Software Publishing Industry
- Electronic Arts’ Corporate Social Responsibility and Sustainability Strategy
- Profiles of Leading Video Game Software Publishers
- Electronic Arts’ Situation in Mid-2025
- Case 6: Netflix’s Strategy in 2025: Striving to Sustain Its Leadership in the Global Market for Streamed Video Subscribers
- Netflix’s Strategy in 2025: Striving to Sustain Its Leadership in the Global Market for Streamed Video Subscribers
- Netflix’s Reinvention of Its Business Model, 2010–2022
- Changes in Netflix’s Top Management
- The Fast-Changing Market for Streamed Entertainment
- A Sampling of Netflix’s Competitors in the Global Market for Streamed Video Subscribers
- Amazon’s Prime Video
- The Walt Disney Company, Disney+, Hulu, and ESPN3
- Premium Add-ons
- Warner Bros. Discovery and HBO Max
- Comcast, NBC Universal, and the Peacock Streaming Service
- Paramount Global, Paramount+, and Showtime
- Apple TV+
- Netflix’s Business Model and Strategy in 2025
- A Quick Overview of the Evolutionary Changes in Netflix’s Subscription-Based Business Model and Strategy, 1999–2022
- Netflix’s Strategy in 2025
- Netflix’s Subscription Pricing Strategy in 2025
- Netflix’s Strategy to Improve the Quality of Its Original Content in 2023–2025
- Marketing and Advertising Strategy in 2023–2025
- Netflix’s Performance, By Geographic Region
- The Debt Burden Created by Netflix’s Rapid Buildout of Its Content Library
- Endnotes
- Case 7: Tesla’s Strategy in 2025: Creating New Revenue Streams and Growing Profitability
- Tesla’s Strategy in 2025: Creating New Revenue Streams and Growing Profitability
- Company Background
- Tesla’s Strategy in 2025
- Tesla’s Strategy to Become the World’s Biggest and Most Highly Regarded Producer Of Electric Vehicles
- Distribution Strategy: A Company-Owned and Operated Network of Retail Stores and Service Centers
- Tesla’s Supercharger Network: Providing Recharging Services to Owners When Away from Home
- Technology and Product Development Strategy
- Battery Pack
- Power Electronics
- Control and Infotainment Software
- Vehicle Design and Engineering
- Supply Chain Strategy
- Marketing Strategy
- Tesla’s Leasing Activities
- Tesla’s Sales of Regulatory Credits to Other Automotive Manufacturers
- Tesla Energy in 2025
- The Electric Vehicle Segment of the Global Automotive Industry
- Endnotes
- Case 8: Under Armour in 2025: What Can the Company Do to Boost Its Performance in North America?
- Under Armour in 2025: What Can the Company Do to Boost Its Performance in North America?
- Arthur A. Thompson
- Company Background
- Under Armour’s Mission, Vision, and Principal Business Activities in 2025
- Competition
- Endnotes
- Case 9: LVMH in 2025: Its Diversification into Luxury Goods
- LVMH in 2025: Its Diversification into Luxury Goods
- Company History
- LVMH’s Performance in 2025
- Endnotes
- Case 10: Vail Resorts, Inc. in 2025
- Vail Resorts, Inc. in 2025
- Vail Resorts’ Family of Winter Resorts
- The Winter Resort Industry
- Vail Resorts’ Strategy and Performance
- Strategy Implementation at Vail Resorts
- Vail Resorts in 2025 and Beyond
- Case 11: Starbucks in 2025: Is the Company’s Turnaround Strategy on Track to Succeed?
- Starbucks in 2025: Is the Company’s Turnaround Strategy on Track to Succeed?
- Company Background
- Rapid Expansion of Starbucks Locations, 1992–2024
- Store Design and Ambience: Key Elements of the “Starbucks Experience”
- Starbucks’ Strategy to Expand Its Product Offerings and Enter New Market Segments
- The Sales Mix at Starbucks Stores in 2024–2025
- Starbucks’ Internal Organization Arrangements for Outside Sales of Starbucks Products
- Howard Schultz’s Efforts to Make Starbucks A Great Place to Work, 1988–2018
- Starbucks’ Mission, Business Principles, and Values
- Starbucks’ Coffee Purchasing Strategy
- Coffee Roasting Operations
- Starbucks’ Corporate Social Responsibility Strategy
- Luckin Coffee’s Sudden Emergence to Challenge Starbucks’ Coffee Market Leadership in China
- Another Chinese Coffee Company Emerges to Challenge Starbucks in China and Globally
- Recent Developments at Starbucks
- Endnotes
- Case 12: Nestlé in 2025: Reducing Plastic Waste?
- Nestlé in 2025: Reducing Plastic Waste?
- Company Background
- The United States Bottled Water Industry
- Plastic Waste in the Environment
- Nestlé Prior Initiatives to Reduce Plastic Waste
- Nestlé’s Options
- Endnotes
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- Accessibility Content: Extended Descriptions for Images
- Figure 1.1 Extended Description (Chapter 1)
- Figure 2.1 Extended Description (Chapter 2)
- Figure 2.2 Extended Description (Chapter 2)
- Figure 3.1 Extended Description (Chapter 3)
- Figure 3.2 Extended Description (Chapter 3)
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- A Bubble Chart Maps Companies in the Food Extended Description (Chapter 3)
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- A Grid of 60 Individual Application Icons Extended Description (Chapter 6)
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- A Large, Blue and White Corporate Sign Extended Description (Chapter 9)
- Figure 10.1 Extended Description (Chapter 10)
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- Exhibit 2 Extended Description (Case 9)
- Exhibit 2 Extended Description (Case 10)
- Exhibit 3 Extended Description (Case 10)
- Exhibit 5 Extended Description (Case 10)