Entrepreneurship: Successfully Launching New Ventures, Global Edition

Höfundar: Bruce R. Barringer; R. Duane Ireland (Útgáfa: 7)
Entrepreneurship: Successfully Launching New Ventures, Global Edition

Kaup valmöguleikar

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable. The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts.

Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Nánar um bókina

Útgefandi
Pearson International Content
ISBN
9781292462967
Print ISBN
9781292462936
Format
ePub
Útgáfa
7
Höfundar
Bruce R. Barringer; R. Duane Ireland
Tungumál
English
Útgefið
2024-12-04
Prent takmörkun á líftíma
100
Prent takmörkun
2
Afritunar takmörkun
2

Kaflar

  • Cover
  • Cover
  • Front Matter
  • Section 1: Title Page
  • Section 2: Copyright
  • Section 3: Dedication
  • Section 4: Preface
  • Section 5: Acknowledgments
  • Section 6: About the Authors
  • Part 1: Basic Concepts of Strategic Management
  • Part 1: Decision to Become an Entrepreneur
  • Chapter 1: Introduction to Entrepreneurship
  • Introduction: Introduction to Entrepreneurship
  • Introduction to Entrepreneurship
  • 1.1: What Is Entrepreneurship?
  • 1.2: Why Do People Become Entrepreneurs?
  • 1.3: Characteristics of Successful Entrepreneurs
  • 1.4: Common Myths About Entrepreneurs
  • 1.5: Types of Startup Firms
  • 1.6: Who Is the Entrepreneur?
  • 1.7: The Positive Effects of Entrepreneurship and Entrepreneurial Firms
  • 1.8: The Entrepreneurial Process
  • 1.9: Developing Skills for Your Career
  • Chapter Summary: Introduction to Entrepreneurship
  • Part 2: Developing Successful Business Ideas
  • Part 2: Developing Successful Business Ideas
  • Chapter 2: Recognizing Opportunities and Generating Ideas
  • Introduction: Recognizing Opportunities and Generating Ideas
  • 2.1: The Differences Between Opportunities and Ideas
  • 2.2: Three Ways to Identify Opportunities
  • 2.3: Personal Characteristics of the Entrepreneur
  • 2.4: Techniques for Generating Ideas
  • Chapter Summary: Recognizing Opportunities and Generating
  • Chapter 3: Feasibility Analysis
  • Introduction: Feasibility Analysis
  • 3.1: Feasibility Analysis
  • 3.2: Product/Service Feasibility Analysis
  • 3.3: Industry/Target Market Feasibility Analysis
  • 3.4: Organizational Feasibility Analysis
  • 3.5: Financial Feasibility Analysis
  • 3.6: A Feasibility Analysis Template
  • Chapter Summary: Feasibility Analysis
  • Appendix 3.1: Tips for Conducting Feasibility Analysis Interviews
  • Appendix 3.2: First Screen
  • Appendix 3.3 Internet Resource Table
  • Chapter 4: Developing an Effective Business Model
  • Introduction: Developing an Effective Business Model
  • 4.1: Business Models and Their Importance
  • 4.2: General Categories of Business Models
  • 4.3: The Barringer/Ireland Business Model Template
  • Chapter Summary: Developing an Effective Business Model
  • Appendix 4.1: Barringer/Ireland Business Model Template
  • Chapter 5: Industry and Competitor Analysis
  • Introduction: Industry and Competitor Analysis
  • 5.1: Industry Analysis
  • 5.2: The Five Forces Model
  • 5.3: The Value of the Five Forces Model
  • 5.4: Industry Types and the Opportunities They Offer
  • 5.5: Competitor Analysis
  • Chapter Summary: Industry and Competitor Analysis
  • Chapter 6: Writing a Business Plan
  • Introduction: Writing a Business Plan
  • 6.1: The Business Plan
  • 6.2: Who Reads the Business Plan—and What Are They Looking For?
  • 6.3: Guidelines for Writing a Business Plan
  • 6.4: Outline of the Business Plan
  • 6.5: Presenting the Business Plan to Investors
  • Chapter Summary: Writing a Business Plan
  • Part 3: Moving from an Idea to an Entrepreneurial Firm
  • Part 3: Moving from an Idea to an Entrepreneurial Firm
  • Chapter 7: Preparing the Proper Ethical and Legal Foundation
  • Introduction: Preparing the Proper Ethical and Legal Foundation
  • 7.1: Establishing a Strong Ethical Culture for a Firm
  • 7.2: Dealing Effectively with Legal Issues
  • 7.3: Obtaining Business Licenses and Permits
  • 7.4: Choosing a Form of Business Organization
  • Chapter Summary: Preparing the Proper Ethical and Legal Foundation
  • Appendix 7.1: What Is in a Business Name?: A Lot of Trouble if You Are Not Careful
  • Chapter 8: Assessing a New Venture’s Financial Strength and Viability
  • Introduction: Assessing a New Venture’s Financial Strength and Viability
  • 8.1: Introduction to Financial Management
  • 8.2: Financial Objectives of a Firm
  • 8.3: The Process of Financial Management
  • 8.4: Financial Statements
  • 8.5: Historical Financial Statements
  • 8.6: Forecasts
  • 8.7: Pro Forma Financial Statements
  • Chapter Summary: Assessing a New Venture’s Financial Strength and Viability
  • Chapter 9: Building a New-Venture Team
  • Introduction: Building a New-Venture Team
  • 9.1: Liability of Newness as a Challenge
  • 9.2: Creating a New-Venture Team
  • 9.3: Rounding Out the Team: The Role of Professional Advisers
  • 9.4: Other Professionals
  • Chapter Summary: Building a New-Venture Team
  • Chapter 10: Getting Financing or Funding
  • Introduction: Getting Financing or Funding
  • 10.1: The Importance of Getting Financing or Funding
  • 10.2: Why Most New Ventures Need Funding
  • 10.3: Sources of Personal Financing
  • 10.4: Preparing to Raise Debt or Equity Financing
  • 10.5: Sources of Equity Funding
  • 10.6: Sources of Debt Financing
  • 10.7: Creative Sources of Financing and Funding
  • Chapter Summary: Getting Financing or Funding
  • Part 4: Managing and Growing an Entrepreneurial Firm
  • Part 4: Managing and Growing an Entrepreneurial Firm
  • Chapter 11: Unique Marketing Issues
  • Introduction: Unique Marketing Issues
  • 11.1: Selecting a Market and Establishing a Position
  • 11.2: Branding
  • 11.3: The 4Ps of Marketing for New Ventures
  • 11.4: Sales Process and Related Issues
  • Chapter Summary: Unique Marketing Issues
  • Chapter 12: The Importance of Intellectual Property
  • Introduction: The Importance of Intellectual Property
  • 12.1: The Importance of Intellectual Property
  • 12.2: Patents
  • 12.3: Trademarks
  • 12.4: Copyrights
  • 12.5: Trade Secrets
  • 12.6: Conducting an Intellectual Property Audit
  • Chapter Summary: The Importance of Intellectual Property
  • Chapter 13: Preparing for and Evaluating the Challenges of Growth
  • Introduction: Preparing for and Evaluating the Challenges of Growth
  • 13.1: Preparing for Growth
  • 13.2: Reasons for Growth
  • 13.3: Managing Growth
  • 13.4: Challenges of Growth
  • Chapter Summary: Preparing for and Evaluating the Challenges of Growth
  • Chapter 14: Strategies for Firm Growth
  • Introduction: Strategies for Firm Growth
  • 14.1: Internal Growth Strategies
  • 14.2: Additional Internal Product-Growth Strategies
  • 14.3: International Expansion
  • 14.4: External Growth Strategies
  • Chapter Summary: Strategies for Firm Growth
  • Chapter 15: Franchising
  • Introduction: Franchising
  • 15.1: What Is Franchising and How Does It Work?
  • 15.2: Establishing a Franchise System
  • 15.3: Advantages and Disadvantages of Establishing a Franchise System
  • 15.4: Buying a Franchise
  • 15.5: Steps in Purchasing a Franchise
  • 15.6: Legal Aspects of the Franchise Relationship
  • 15.7: More About Franchising
  • Chapter Summary: Franchising
  • Glossary