Entrepreneurship: Successfully Launching New Ventures, Global Edition

Höfundar: Bruce R. Barringer; R. Duane Ireland (Útgáfa: 7)
Entrepreneurship: Successfully Launching New Ventures, Global Edition

Kaup valmöguleikar

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable. The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts.

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Útgefandi
Pearson International Content
ISBN
9781292462967
Print ISBN
9781292462936
Format
ePub
Útgáfa
7
Höfundar
Bruce R. Barringer; R. Duane Ireland
Tungumál
English
Útgefið
2024-12-04
Prent takmörkun á líftíma
100
Prent takmörkun
2
Afritunar takmörkun
2

Kaflar

  • Cover
  • Cover
  • Front Matter
  • Section 1: Title Page
  • Section 2: Copyright
  • Section 3: Dedication
  • Section 4: Preface
  • Section 5: Acknowledgments
  • Section 6: About the Authors
  • Part 1: Basic Concepts of Strategic Management
  • Part 1: Decision to Become an Entrepreneur
  • Chapter 1: Introduction to Entrepreneurship
  • Introduction: Introduction to Entrepreneurship
  • Introduction to Entrepreneurship
  • 1.1: What Is Entrepreneurship?
  • 1.2: Why Do People Become Entrepreneurs?
  • 1.3: Characteristics of Successful Entrepreneurs
  • 1.4: Common Myths About Entrepreneurs
  • 1.5: Types of Startup Firms
  • 1.6: Who Is the Entrepreneur?
  • 1.7: The Positive Effects of Entrepreneurship and Entrepreneurial Firms
  • 1.8: The Entrepreneurial Process
  • 1.9: Developing Skills for Your Career
  • Chapter Summary: Introduction to Entrepreneurship
  • Part 2: Developing Successful Business Ideas
  • Part 2: Developing Successful Business Ideas
  • Chapter 2: Recognizing Opportunities and Generating Ideas
  • Introduction: Recognizing Opportunities and Generating Ideas
  • 2.1: The Differences Between Opportunities and Ideas
  • 2.2: Three Ways to Identify Opportunities
  • 2.3: Personal Characteristics of the Entrepreneur
  • 2.4: Techniques for Generating Ideas
  • Chapter Summary: Recognizing Opportunities and Generating
  • Chapter 3: Feasibility Analysis
  • Introduction: Feasibility Analysis
  • 3.1: Feasibility Analysis
  • 3.2: Product/Service Feasibility Analysis
  • 3.3: Industry/Target Market Feasibility Analysis
  • 3.4: Organizational Feasibility Analysis
  • 3.5: Financial Feasibility Analysis
  • 3.6: A Feasibility Analysis Template
  • Chapter Summary: Feasibility Analysis
  • Appendix 3.1: Tips for Conducting Feasibility Analysis Interviews
  • Appendix 3.2: First Screen
  • Appendix 3.3 Internet Resource Table
  • Chapter 4: Developing an Effective Business Model
  • Introduction: Developing an Effective Business Model
  • 4.1: Business Models and Their Importance
  • 4.2: General Categories of Business Models
  • 4.3: The Barringer/Ireland Business Model Template
  • Chapter Summary: Developing an Effective Business Model
  • Appendix 4.1: Barringer/Ireland Business Model Template
  • Chapter 5: Industry and Competitor Analysis
  • Introduction: Industry and Competitor Analysis
  • 5.1: Industry Analysis
  • 5.2: The Five Forces Model
  • 5.3: The Value of the Five Forces Model
  • 5.4: Industry Types and the Opportunities They Offer
  • 5.5: Competitor Analysis
  • Chapter Summary: Industry and Competitor Analysis
  • Chapter 6: Writing a Business Plan
  • Introduction: Writing a Business Plan
  • 6.1: The Business Plan
  • 6.2: Who Reads the Business Plan—and What Are They Looking For?
  • 6.3: Guidelines for Writing a Business Plan
  • 6.4: Outline of the Business Plan
  • 6.5: Presenting the Business Plan to Investors
  • Chapter Summary: Writing a Business Plan
  • Part 3: Moving from an Idea to an Entrepreneurial Firm
  • Part 3: Moving from an Idea to an Entrepreneurial Firm
  • Chapter 7: Preparing the Proper Ethical and Legal Foundation
  • Introduction: Preparing the Proper Ethical and Legal Foundation
  • 7.1: Establishing a Strong Ethical Culture for a Firm
  • 7.2: Dealing Effectively with Legal Issues
  • 7.3: Obtaining Business Licenses and Permits
  • 7.4: Choosing a Form of Business Organization
  • Chapter Summary: Preparing the Proper Ethical and Legal Foundation
  • Appendix 7.1: What Is in a Business Name?: A Lot of Trouble if You Are Not Careful
  • Chapter 8: Assessing a New Venture’s Financial Strength and Viability
  • Introduction: Assessing a New Venture’s Financial Strength and Viability
  • 8.1: Introduction to Financial Management
  • 8.2: Financial Objectives of a Firm
  • 8.3: The Process of Financial Management
  • 8.4: Financial Statements
  • 8.5: Historical Financial Statements
  • 8.6: Forecasts
  • 8.7: Pro Forma Financial Statements
  • Chapter Summary: Assessing a New Venture’s Financial Strength and Viability
  • Chapter 9: Building a New-Venture Team
  • Introduction: Building a New-Venture Team
  • 9.1: Liability of Newness as a Challenge
  • 9.2: Creating a New-Venture Team
  • 9.3: Rounding Out the Team: The Role of Professional Advisers
  • 9.4: Other Professionals
  • Chapter Summary: Building a New-Venture Team
  • Chapter 10: Getting Financing or Funding
  • Introduction: Getting Financing or Funding
  • 10.1: The Importance of Getting Financing or Funding
  • 10.2: Why Most New Ventures Need Funding
  • 10.3: Sources of Personal Financing
  • 10.4: Preparing to Raise Debt or Equity Financing
  • 10.5: Sources of Equity Funding
  • 10.6: Sources of Debt Financing
  • 10.7: Creative Sources of Financing and Funding
  • Chapter Summary: Getting Financing or Funding
  • Part 4: Managing and Growing an Entrepreneurial Firm
  • Part 4: Managing and Growing an Entrepreneurial Firm
  • Chapter 11: Unique Marketing Issues
  • Introduction: Unique Marketing Issues
  • 11.1: Selecting a Market and Establishing a Position
  • 11.2: Branding
  • 11.3: The 4Ps of Marketing for New Ventures
  • 11.4: Sales Process and Related Issues
  • Chapter Summary: Unique Marketing Issues
  • Chapter 12: The Importance of Intellectual Property
  • Introduction: The Importance of Intellectual Property
  • 12.1: The Importance of Intellectual Property
  • 12.2: Patents
  • 12.3: Trademarks
  • 12.4: Copyrights
  • 12.5: Trade Secrets
  • 12.6: Conducting an Intellectual Property Audit
  • Chapter Summary: The Importance of Intellectual Property
  • Chapter 13: Preparing for and Evaluating the Challenges of Growth
  • Introduction: Preparing for and Evaluating the Challenges of Growth
  • 13.1: Preparing for Growth
  • 13.2: Reasons for Growth
  • 13.3: Managing Growth
  • 13.4: Challenges of Growth
  • Chapter Summary: Preparing for and Evaluating the Challenges of Growth
  • Chapter 14: Strategies for Firm Growth
  • Introduction: Strategies for Firm Growth
  • 14.1: Internal Growth Strategies
  • 14.2: Additional Internal Product-Growth Strategies
  • 14.3: International Expansion
  • 14.4: External Growth Strategies
  • Chapter Summary: Strategies for Firm Growth
  • Chapter 15: Franchising
  • Introduction: Franchising
  • 15.1: What Is Franchising and How Does It Work?
  • 15.2: Establishing a Franchise System
  • 15.3: Advantages and Disadvantages of Establishing a Franchise System
  • 15.4: Buying a Franchise
  • 15.5: Steps in Purchasing a Franchise
  • 15.6: Legal Aspects of the Franchise Relationship
  • 15.7: More About Franchising
  • Chapter Summary: Franchising
  • Glossary