Entrepreneurship

Höfundar: Andrew Zacharakis; Andrew C. Corbett; William D. Bygrave (Útgáfa: 6)
Entrepreneurship

Kaup valmöguleikar

Guides aspiring entrepreneurs through the process of starting a new venture in today's economy Entrepreneurship is an essential resource for both undergraduate and MBA courses on new venture creation. With a focused "hands-on" learning approach, this leading textbook integrates contemporary cases, practical examples, and foundational theory in a single volume. Student-friendly chapters explain each step of the entrepreneurial process, including idea generation, prototyping, opportunity evaluation, business model development, team building, marketing, financial forecasting, legal and tax considerations, and much more.

Now in its sixth edition, Entrepreneurship is thoroughly updated to reflect today's business environment. Entirely new material on Artificial Intelligence (AI) and digital marketing is accompanied by new examples and case studies of entrepreneurs facing issues in the real world. Throughout this edition, the authors provide timely insights on engaging with new ventures as investors, bankers, accountants, lawyers, vendors, customers, and employees.

Delving into the real-world trials and tribulations of entrepreneurs in the US and around the world, Entrepreneurship, Sixth Edition, remains the go-to textbook for upper-level undergraduate business, management, and entrepreneurship majors, MBA students, early-career business professionals, and general readers wanting to understand what it takes to create a new venture in the modern business landscape.

Nánar um bókina

Útgefandi
Wiley Global Education US
ISBN
9781394262762
Print ISBN
9781394262809
Format
ePub
Útgáfa
6
Höfundar
Andrew Zacharakis; Andrew C. Corbett; William D. Bygrave
Tungumál
English
Útgefið
02/2025
Prent takmörkun á líftíma
100
Prent takmörkun
10
Afritunar takmörkun
2

Kaflar

  • Cover
  • Table of Contents
  • Title Page
  • Copyright
  • Dedication
  • Preface
  • New to This Edition
  • Teaching Supplements
  • Acknowledgments
  • 1 An Opportunity to Lift All: The Power of Entrepreneurship
  • Global Roots and an American Proliferation
  • Causes of the Entrepreneurial Revolution
  • Global Entrepreneurship Monitor
  • Principal Findings from GEM
  • Entrepreneurship and Today's American Dream
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 2 The Entrepreneurial Process
  • Critical Factors for Starting a New Enterprise
  • Evaluating Opportunities for New Businesses
  • Determining Resource Needs and Acquiring Resources
  • Profit Potential
  • Ingredients for a Successful New Business
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 3 Opportunity Recognition, Shaping, and Reshaping
  • From Glimmer to Action: How Do I Come Up with a Good Idea?
  • Is Your Idea an Opportunity?
  • The Opportunity Checklist
  • “I Don't Have an Opportunity”
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 4 Prototyping Your Ideas
  • What Is Prototyping?
  • Types of Prototyping
  • Using AI to Accelerate Entrepreneurial Prototyping
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 5 The Importance of Business Models
  • Introduction
  • The Core (Steps 1, 2, and 3)
  • The Market (Steps 4, 5, 6, and 7)
  • Customer Segments (Step 4)
  • Marketing Channels (Step 5)
  • Distribution Channels (Step 6)
  • Revenue Streams (Step 7)
  • Product and Operations (Steps 8, 9, 10, and 11)
  • The External Environment and Financial Strategy (Steps 12, 13, and 14)
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 6 Entrepreneurial Marketing
  • Why Marketing Is Critical for Entrepreneurs
  • Entrepreneurs Face Unique Marketing Challenges
  • Acquiring Market Information
  • Marketing Strategy for Entrepreneurs
  • Social Media
  • Guerrilla Marketing
  • Marketing Skills for Managing Growth
  • CONCLUSION
  • WEB EXERCISE
  • APPENDIX
  • GENERAL OUTLINE: IT NEEDS TO BE TAILORED TO MEET YOUR RESEARCH NEEDS
  • NOTES
  • 7 Digital Marketing for Entrepreneurs
  • Introduction
  • POEM Model
  • Generating Awareness and Leads Using Paid Media
  • Connecting with Your Customers in Owned Media
  • Earned Media
  • The Buyer's Journey—Planning and Assessing Your Digital Marketing Content
  • CONCLUSION
  • EXERCISES
  • NOTES
  • 8 Building the Founding Team
  • Power of the Team
  • Where Do You Fit?
  • How to Build a Powerful Team
  • Bootstrapping: Building the Team Based on Stage‐of‐Venture Life
  • External Team Members
  • Keeping the Team Together
  • Burnout
  • Family Pressure
  • Interpersonal Conflicts
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 9 The Business Planning Process
  • The Planning Process
  • The Story Model
  • The Business Plan
  • Style Pointers for the Written Plan and Oral Presentation
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 10 Building Your Pro Forma
  • Financial Statements
  • Common Mistakes
  • Financial Statement Overview
  • Building Your Pro Forma Financial Statements
  • Comparable Method
  • Building Integrated Financial Statements
  • Putting It All Together
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 11 Raising Money for Starting and Growing a Business
  • Bootstrapping New Ventures
  • Informal Investors
  • Crowdfunding
  • Valuation
  • Harvesting Investments
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 12 Debt and Other Forms of Financing
  • Getting Access to Funds—Start with Internal Sources
  • Working Capital: Getting Cash from Receivables and Inventories
  • Using Accounts Receivable as Working Capital
  • Sources of Short‐Term Cash: More Payables, Less Receivables
  • Obtaining Bank Loans Through Accounts Receivable Financing
  • Obtaining Loans against Inventory
  • Traditional Bank Lending: Short‐Term Bank Loans
  • Equipment Financing
  • Obtaining Early Financing from External Sources
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 13 Legal and Tax Issues, Including Intellectual Property
  • Why, When, and How to Choose an Attorney
  • Leaving Your Present Position
  • Intellectual Property
  • Choice of Legal Form
  • Legal and Tax Issues in Hiring Employees
  • Raising Money
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • 14 Entrepreneurial Growth
  • Making the Transition from Start‐up to Growth
  • A Model of Driving Forces of Growth
  • The Growth Process
  • Execution
  • Opportunity Domain
  • Organizational Resources and Capabilities
  • Leadership
  • CONCLUSION
  • WEB EXERCISE
  • NOTES
  • Glossary
  • Index
  • End User License Agreement