Doing Business in Asia

Höfundar: Gabriele Suder; Terence Tsai; Sumati Varma (Útgáfa: 1)
Doing Business in Asia

Kaup valmöguleikar

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more. Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.

Nánar um bókina

Útgefandi
SAGE Publications, Ltd. (UK)
ISBN
9781529738193
Print ISBN
9781526494498
Format
ePub
Útgáfa
1
Höfundar
Gabriele Suder; Terence Tsai; Sumati Varma
Tungumál
English
Útgefið
2020-10-12
Prent takmörkun á líftíma
100
Prent takmörkun
30
Afritunar takmörkun
30

Kaflar

  • List of Figures
  • List of Tables
  • Preface
  • Acknowledgements
  • Online Resources
  • Introduction
  • 1 An Introduction to Doing Business in Asia
  • 1.1 The Asian business environment
  • 1.2 Centrepiece: Diverse Asia – geo-economic and geo-political clusters
  • 1.3 The context: The international business environment in a transforming Asia
  • 1.4 The international firm: Main size patterns in Asia
  • 2 International Business Strategy: Asia
  • 2.1 International business strategy into and across Asia
  • 2.2 Case study: Going to India – opportunities and challenges for APUS's globalization
  • 2.3 Case study: The Charoen Pokphand Group – the strategy of a cross-border ‘latecomer’
  • 2.4 Strategic implications
  • 3 Location Decisions and Market Expansion in Asia
  • 3.1 International location choices
  • 3.2 Case study: Unilever – changes in organizational structure
  • 3.3 Case study: Organizational structure aligned – ‘Fast retailing’ in East Asia
  • 3.4 Strategic implications
  • 4 Market Access Conditions and Regional Integration
  • 4.1 Market access conditions: Variations and market integration impacts in Asia
  • 4.2 Case study: New Hope Group – a long-term commitment for Asian expansions
  • 4.3 Case study: Toyota's market expansion across Asia – adapting to diverse macro-economic environments
  • 4.4 Strategic implications
  • 5 Modes of Entry and Investment into Asia
  • 5.1 Modes of entry and investment
  • 5.2 Case study: Mahindra & Mahindra – the local optimizer strategy
  • 5.3 Case study: Strategic responses to institutional influences – Volkswagen's Asia entry modes
  • 5.4 Strategic implications
  • 6 Asia's Global Value Chain Participation
  • 6.1 The crucial participation of Asia in supply and global value chains
  • 6.2 Case study: Huawei's supply chain management amid US–China trade tensions – establishing collaborative partnerships with Asian suppliers
  • 6.3 Case study: Samsung's supply chain management – a unique blend driving capability development and adjustment
  • 6.4 Strategic implications
  • 7 Diversity and Cultures: Further Considerations and Conclusions
  • 7.1 Cross-cultural management
  • 7.2 The diversity of a continent: Potentials and uncertainty impacts
  • 7.3 Concluding remarks
  • Glossary
  • Index