Corporate Communication

Höfundur: Joep Cornelissen (Útgáfa: 8)
Corporate Communication

Kaup valmöguleikar

This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations. The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways.

This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

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Útgefandi
SAGE Publications, Ltd. (UK)
ISBN
9781036238902
Print ISBN
9781036215538
Format
ePub
Útgáfa
8
Höfundar
Joep Cornelissen
Tungumál
English
Útgefið
2026-11-01
Prent takmörkun á líftíma
100
Prent takmörkun
30
Afritunar takmörkun
30

Kaflar

  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Toc brief
  • Contents
  • List of figures
  • List of tables
  • List of case studies
  • List of case examples
  • About the author
  • Preface to the eighth edition
  • Purpose of the book
  • Approach of the book
  • Readership of the book
  • Organization of the book
  • Acknowledgements
  • Guided tour
  • Online resources
  • Part IIntroduction to Corporate Communication
  • 1Defining corporate communication
  • 1.1 Introduction
  • 1.2 Scope and definitions
  • Case example 1.1
  • 1.3 Trends in corporate communication
  • Case study 1.1
  • 1.4 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • 2Corporate Communication in Contemporary Organizations
  • 2.1 Introduction
  • 2.2 Integrated communication
  • Case example 2.1
  • 2.3 Drivers for integrated communication
  • 2.4 The organization of corporate communication
  • Case study 2.1
  • 2.5 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • 3Corporate Communication in a Changing Media Environment
  • 3.1 Introduction
  • 3.2 The new media landscape
  • Case example 3.1
  • 3.3 Classifying social media
  • 3.4 Challenges and opportunities
  • Case study 3.1
  • 3.5 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • Part IIConceptual Foundations
  • 4Stakeholder Management and Communication
  • 4.1 Introduction
  • 4.2 Stakeholder management
  • 4.3 The nature of stakes and stakeholders
  • 4.4 Stakeholder communication
  • Case example 4.1
  • 4.5 Stakeholder engagement
  • Case study 4.1
  • 4.6 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • 5Corporate Identity, Branding and Corporate Reputation
  • 5.1 Introduction
  • 5.2 Corporate identity, image and reputation
  • 5.3 Corporate branding
  • Case example 5.1
  • 5.4 Aligning identity, image and reputation
  • Case study 5.1
  • 5.5 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • Part IIICorporate Communication in Practice
  • 6Communication Strategy and Strategic Planning
  • 6.1 Introduction
  • 6.2 Developing a communication strategy
  • 6.3 Strategic messaging and content platforms
  • Case example 6.1
  • 6.4 Planning and executing communication programmes and campaigns
  • Case study 6.1
  • 6.5 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • 7Research and Measurement
  • 7.1 Introduction
  • 7.2 Research and evaluation
  • Case example 7.1
  • 7.3 Methods and measures
  • 7.4 Measuring corporate reputation
  • 7.5 Theories on measuring the effects of communication
  • Case study 7.1
  • 7.6 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • Part IVSpecialist Areas in Corporate Communication
  • 8Media Relations
  • 8.1 Introduction
  • 8.2 Journalism and news organizations
  • 8.3 The effects of news coverage on corporate reputation
  • 8.4 Framing news stories
  • Case example 8.1
  • 8.5 Media relations tools
  • Case study 8.1
  • 8.6 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • 9Employee Communication
  • 9.1 Introduction
  • 9.2 Defining employee communication
  • 9.3 Employee communication and organizational identification
  • 9.4 Voice, silence and stimulating employee participation
  • 9.5 Social media, networks and communities of practice
  • Case example 9.1
  • Case study 9.1
  • 9.6 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • 10Issues Management
  • 10.1 Introduction
  • 10.2 Defining issues
  • 10.3 Managing issues
  • Case example 10.1
  • 10.4 Influencing public policy
  • 10.5 Corporate and anti-corporate activism
  • Case study 10.1
  • 10.6 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • 11Crisis Communication
  • 11.1 Introduction
  • 11.2 Defining crises
  • 11.3 Crisis management
  • Case example 11.1
  • 11.4 The impact of a crisis on corporate reputation
  • 11.5 Communicating about a crisis
  • Case study 11.1
  • 11.6 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • 12Leadership and Change Communication
  • 12.1 Introduction
  • 12.2 Defining leadership and change
  • Case example 12.1
  • 12.3 Communicating during a change
  • 12.4 Effective leadership communication
  • Case study 12.1
  • 12.5 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • 13Corporate Social Responsibility (CSR), Sustainability Reporting and Community Relations
  • 13.1 Introduction
  • 13.2 Defining corporate social responsibility
  • Case example 13.1
  • 13.3 Sustainability reporting
  • 13.4 Community relations
  • Case study 13.1
  • 13.5 Chapter summary
  • Discussion questions
  • Key terms
  • Further reading
  • Notes
  • Glossary of Corporate Communication and other communication terms
  • Index