Consumer Behaviour

Höfundar: Michael R. Solomon; Margaret K. Hogg; Soren Askegaard (Útgáfa: 7)
Consumer Behaviour

Kaup valmöguleikar

Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways:  Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities.

Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.

Nánar um bókina

Útgefandi
Pearson International Content
ISBN
9781292245430
Print ISBN
9781292116754
Format
ePub
Útgáfa
7
Höfundar
Michael R. Solomon; Margaret K. Hogg; Soren Askegaard
Tungumál
English
Útgefið
2019-09-09
Prent takmörkun á líftíma
100
Prent takmörkun
2
Afritunar takmörkun
2

Kaflar

  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • List of case studies
  • Preface
  • About the authors
  • Authors’ acknowledgements
  • Publisher’s acknowledgements
  • Part A Consumers in the marketplace
  • Chapter 1 Consumer behaviour and consumer society
  • Chapter objectives
  • Introduction
  • Consumer behaviour: people in the marketplace
  • Consumer behaviour is a process
  • Consumer research and marketing strategy
  • Consumer behaviour as a field of study
  • Consumer culture
  • Global consumer culture
  • The politics of consumption
  • New forms of consumption: sharing stuff
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Chapter 2 Shopping, buying and disposing
  • Chapter objectives
  • Introduction
  • Consumers’ choices
  • Antecedent states
  • Purchase environment
  • E-commerce: clicks vs bricks
  • Servicescapes: retailing as theatre
  • New media and technology in the retail scene
  • Product disposal
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Case study A.1
  • Case study A.2
  • Part B How consumers see the world and themselves
  • Chapter 3 Perception and meaning
  • Chapter objectives
  • Introduction
  • The perceptual process
  • Sensory systems
  • Perceptual selection
  • The meaning of things
  • A branded world
  • A postmodern consumer culture?
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Chapter 4 The self
  • Chapter objectives
  • Introduction
  • Does the self exist?
  • Products that shape the self: you are what you consume
  • The digital self
  • Gender roles
  • Body image
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Chapter 5 Motivation, lifestyles and values
  • Chapter objectives
  • Introduction
  • The motivation process: why ask why?
  • Motivational strength
  • Motivational direction
  • Motivational conflicts
  • How can we classify consumer needs?
  • Some classifications of consumer needs
  • Consumer involvement
  • Lifestyles, consumer identity and consumption choices
  • Lifestyle marketing
  • Psychographics
  • Values
  • The means–end chain model
  • Sustainability: a new core value?
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Case study B.1
  • Case study B.2
  • Part C Consumers as decision-makers
  • Chapter 6 Learning and memory
  • Chapter objectives
  • Introduction
  • Behavioural learning theories
  • Marketing applications of learning principles
  • The role of learning in memory
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Chapter 7 Attitudes
  • Chapter objectives
  • The power of attitudes
  • The function of attitudes
  • How do we form attitudes?
  • Attitudes and consistency
  • Measuring attitudes
  • Do attitudes predict behaviour?
  • How do marketers change attitudes?
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Chapter 8 Decision-making
  • Chapter objectives
  • Introduction
  • Hyperchoice
  • Self-regulation
  • Cognitive decision-making
  • Habitual decision-making
  • Affective decision-making
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Case study C.1
  • Case study C.2
  • Case study C.3
  • Part D European consumers and their social groups
  • Chapter 9 Groups and social media
  • Chapter objectives
  • Introduction
  • Groups
  • Social power
  • Reference groups
  • Conformity
  • Word-of-mouth communication
  • Opinion leadership
  • The social media revolution
  • Digital word of mouth
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Chapter 10 European families: types, structures, decision-making and age cohorts
  • Chapter objectives
  • Introduction
  • The family
  • The intimate corporation: family decision-making
  • Children as decision-makers: consumers-in-training
  • Age and consumer identity
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Chapter 11 Income and social class
  • Chapter objectives
  • Introduction
  • Consumer spending and economic behaviour
  • Social class
  • How social class affects purchase decisions
  • Status symbols
  • Capital and practices: class-based lifestyles
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Case study D.1
  • Case study D.2
  • Case study D.3
  • Part E Culture and European consumers
  • Chapter 12 Culture and consumer behaviour
  • Chapter objectives
  • Introduction
  • Culture and consumption
  • Cultural systems
  • Magic, myths and rituals
  • Sacred and profane consumption
  • The impact of religion on consumption
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Chapter 13 Cultural Change Processes
  • Chapter objectives
  • Introduction
  • Modes of cultural production
  • The diffusion of innovations
  • The fashion system
  • Acculturation processes
  • Chapter summary
  • Key terms
  • Consumer behaviour challenge
  • Notes
  • Case study E.1
  • Case study E.2
  • Case study E.3
  • Glossary
  • Indexes