Competing on Analytics: Updated, with a New Introduction
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From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. The first book to describe how analytics are changing the business landscape, updated with new information on predictive analytics, AI, and automation. Describes the specific attributes of firms that are analytical competitors and how they use business intelligence and analytics to make better decisions, execute more effectively, and optimize businesses processes.
Lays out a five-stage model for becoming an analytical competitor and developing analytical capabilities. Show how companies are applying analytics across the enterprise: from finance and HR, to R&D and manufacturing. Shows how analytics transform relationships between customers and suppliers. Presents the key steps and capabilities for becoming an analytical competitor. Audience:Managers in all functional areas in organizations of all kinds (not strictly IT).
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- Harvard Business Review Press
- 9781633693739
- 9781633693722
- ePub
- 0
- Thomas Davenport; Jeanne Harris
- English
- 20170829
- 100
Kaflar
- Cover
- Title
- Copyright
- Contents
- Foreword
- Introduction: Four Eras in Ten Years
- Part 1 The Nature of Analytical Competition
- One: The Nature of Analytical Competition
- Two: What Makes an Analytical Competitor?
- Three: Analytics and Business Performance
- Four: Competing on Analytics with Internal Process
- Five: Competing on Analytics with External Processes
- Part 2 Building an Analytical Capability
- Six: A Road Map to Enhanced Analytical Capabilities
- Seven: Managing Analytical People
- Eight: The Architecture of Analytics and Big Data
- Nine: The Future of Analytical Competition
- Notes
- Index
- Acknowledgments
- About the Authors