Business Research

Name: Business Research
Price: 5790 ISK
Availability: InStock
Author: Jill Collis; Roger Hussey
ISBN: 9781350928787

Höfundar: Jill Collis; Roger Hussey (Útgáfa: 5)

Kaup valmöguleikar

Business Research, sem nú kemur út í fimmtu útgáfu, er hagnýt handbók sem leiðir nemendur í gegnum allt rannsóknarferlið, frá heimildarýni til framsetningar niðurstaðna. Þessi skýra og aðgengilega kennslubók veitir nauðsynleg verkfæri til að hefja og ljúka rannsóknarverkefnum með góðum árangri. Með hagnýtum ráðleggingum, kerfisbundinni nálgun og traustum fræðilegum grunni veitir hún yfirgripsmikla undirstöðu í rannsóknaraðferðum og auðveldar nemendum að velja heppilegustu leiðirnar til að safna, greina og setja fram gögn.

Nýtt í þessari útgáfu:

Ítarlegri hagnýt leiðsögn um atriði sem nemendum reynast oft krefjandi, svo sem úrtaksgerð, ritun rannsóknarskýrslna og framsetningu gagna.
Efnið hefur verið endurskoðað og uppfært að fullu með alþjóðlegra sjónarhorni.

Nánar um bókina

Útgefandi: Bloomsbury UK

ISBN: 9781350928787

Print ISBN: 9781352011814

Format: ePub

Útgáfa: 5

Höfundar: Jill Collis; Roger Hussey

Tungumál: English

Útgefið: 2021-03-23

Prent takmörkun á líftíma: 100

Prent takmörkun: 2

Afritunar takmörkun: 2

Flokkar: Viðskiptafræði

Efnisflokkar: Viðskipti og hagfræði › Stjórnunartækni

Kaflar

Title Page
Brief contents
Contents
List of figures
List of tables
List of boxes
About the authors
Preface to the fifth edition
Acknowledgements
Tour of the book
1 Understanding research
1.1 Introduction
1.2 Nature and purpose of business research
1.3 Classifying research
1.4 Academic levels of research
1.5 Overview of the research process
1.6 Supervision
1.7 Characteristics of good research
1.8 Conclusions
References for further reading
Activities
2 Dealing with practical issues
2.1 Introduction
2.2 Knowledge, skills and personal qualities
2.3 Generating a research topic
2.4 Negotiating access to data
2.5 Research ethics
2.6 Managing the research project
2.7 Funding the research
2.8 Conclusions
References for further reading
Activities
3 Identifying your research paradigm
3.1 Introduction
3.2 The two main paradigms
3.3 Philosophical assumptions of positivism and interpretivism
3.4 Comparing positivism and interpretivism
3.5 Pragmatism
3.6 Conclusions
References for further reading
Activities
4 Designing the research
4.1 Introduction
4.2 Link between paradigm and methodology
4.3 Methodologies associated with positivism
4.4 Methodologies associated with interpretivism
4.5 Triangulation
4.6 Conclusions
References for further reading
Activities
5 Searching and reviewing the literature
5.1 Introduction
5.2 Searching the literature
5.3 Referencing
5.4 Reviewing the literature
5.5 Avoiding plagiarism
5.6 Conclusions
References for further reading
Activities
6 Writing your research proposal
6.1 Introduction
6.2 Overview of research design
6.3 The research problem
6.4 Purpose of the research
6.5 The research questions
6.6 Writing the research proposal
6.7 Evaluating your proposal
6.8 Conclusions
References for further reading
Activities
Appendix: examples of business research proposals
7 Collecting qualitative data
7.1 Introduction
7.2 Main issues in collecting qualitative data
7.3 Interviews
7.4 Critical incident technique
7.5 Focus groups
7.6 Protocol analysis
7.7 Diary methods
7.8 Observation
7.9 Conclusions
References for further reading
Activities
8 Analysing qualitative data
8.1 Introduction
8.2 Main issues in analysing qualitative data
8.3 A general analytical procedure
8.4 Content analysis
8.5 Discourse analysis
8.6 Evaluating your analysis
8.7 Conclusions
References for further reading
Activities
9 Integrated collection and analysis methods
9.1 Introduction
9.2 Grounded theory
9.3 Repertory grid technique
9.4 Cognitive mapping
9.5 Conclusions
References for further reading
Activities
10 Collecting data for statistical analysis
10.1 Introduction
10.2 Main issues in collecting data for statistical analysis
10.3 Variables
10.4 Data collection methods
10.5 Designing questions
10.6 Coding questions
10.7 Conclusions
References for further reading
Activities
11 Analysing data using descriptive statistics
11.1 Introduction
11.2 Key concepts in statistics
11.3 Getting started with SPSS
11.4 Frequency distributions
11.5 Measuring central tendency
11.6 Measuring dispersion
11.7 Normal distribution
11.8 Conclusions
References for further reading
Activities
12 Analysing data using inferential statistics
12.1 Introduction
12.2 Planning the analysis
12.3 Tests of difference
12.4 Tests of association and correlation
12.5 Linear regression
12.6 Time series analysis
12.7 Conclusions
References for further reading
Activities
13 Writing your dissertation or thesis
13.1 Introduction
13.2 Planning how to write up your research
13.3 Structure and content
13.4 Presenting qualitative and quantitative data
13.5 Preparing for your viva voce
13.6 Conclusions
References for further reading
Activities
14 Publishing your research
14.1 Introduction
14.2 Developing a publications strategy
14.3 Writing a conference paper
14.4 Presenting a conference paper or poster
14.5 Writing a journal article
14.6 Responding to reviewers’ comments
14.7 Conclusions
References for further reading
Activities
15 Troubleshooting
15.1 Introduction
15.2 Getting started
15.3 Managing the process
15.4 Identifying a topic and a research problem or
15.5 Making a preliminary plan of action
15.6 Finding a theoretical framework
15.7 Writing the proposal
15.8 Choosing a methodology
15.9 Searching and reviewing the literature
15.10 Collecting the research data
15.11 Organising qualitative research data
15.12 Analysing the research data
15.13 Structuring the dissertation or thesis
15.14 Writing the dissertation or thesis
15.15 Dealing with writer’s block
15.16 Achieving the standards
15.17 Eleventh-hour strategies for finishing your dissertation or
15.18 Developing a publications strategy
15.19 Presenting a conference paper
15.20 Dealing with reviewers’ comments
Appendix: random number tables
Glossary
Subject index
eCopyright