Business Model Innovation Strategy
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The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world.
The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths.
The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation?including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models.
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- Wiley Professional Development (P&T)
- 9781119689676
- 9781119689683
- ePub
- 1
- Raphael Amit; Christoph Zott
- English
- 2020-09-08
- 100
- 10
- 2
Kaflar
- Cover
- Preface
- PART I: Foundation and Mindset for Business Model Innovation
- 1 Why Do Business Models Matter? The “What, How, Who, and Why” Framework for Understanding Any Business Model
- Why Do Business Models Matter?
- What Is a Business Model?
- Value Creation vs. Value Appropriation in Business Models
- Summary of Key Takeaways and Outlook
- References
- Notes
- 2 How Business Models Create Value in New Ways – Case Studies and Theory
- Value Creation Through Business Models
- Standing on the Shoulders of Giants: Theoretical Foundations
- Business Model: New Unit and Level of Analysis
- What the Business Model Is Not
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- 3 Adopting a Business Model Mindset – A Prerequisite for Transformative Innovation
- Toward a Business Model Mindset
- Cognitive Underpinnings of Business Models
- Ways to Foster a Business Model Mindset
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- 4 Business Model Innovation – A Fundamentally New Source of Innovation
- What Is Business Model Innovation?
- Business Model Innovation Formally Defined
- A Framework for Business Model Innovation
- Measuring Business Model Innovation
- Illustrating the Upside of Business Model Innovation
- Pros of Business Model Innovation
- Illustrating the Downsides of Business Model Innovation
- Cons of Business Model Innovation
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- PART II: Strategic Design and Evaluation of Business Model Innovation
- 5 Strategic Design of Innovative Business Models – How to Bring Design Thinking and Creativity to Your Business Model
- Why Design Is More Than a Metaphor for Business Model Development
- What Is Design?
- Business Model Strategic Design Drivers
- Mindfulness in Design
- Robust Business Model Design
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- 6 How to Design a New Business Model – A Dynamic Design Method
- A Process Perspective on Business Model Design
- The Business Model Design Process
- Building a Business Model Innovation Capability
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- 7 How to Design a New Business Model – Methods Championed by Startup Entrepreneurs
- Converting Design Ideas into Practice
- Discovery‐Driven Planning – Fail Soon, and Fail Fast
- Effectuation – Just Do It!
- Lean Startup – Test, Test, Test
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- 8 Value Propositions – The NICE Framework for Measuring the Impact of the Business Model
- Business Models and Value Propositions
- A Formal Model of the Value Proposition
- How the Business Model Enhances Value Propositions: The NICE Value Drivers
- From Value Proposition to Value Appropriation
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- 9 Evaluating Existing Business Models and Designing New Ones – Your Essential Toolkit
- Business Model Analysis – Why Is It Needed?
- Tools for Articulating and Understanding Business Models
- Tools for Framing the Design Effort
- Tools for Designing and Implementing Business Model Innovations
- Tools for Evaluating Business Models
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- PART III: Making Business Model Innovation Happen
- 10 Implementing Business Model Innovation in Established Firms – Organizational Barriers and How to Overcome Them
- Changing the Model: The Importance of Fit
- So, What Does Implementation Mean Precisely?
- Implementation Challenges in Established Firms
- Overcoming BMI Implementation Barriers in Established Firms
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- 11 Implementing Business Model Innovation in New Ventures – Balancing the Prospects of Shooting for the Stars with the Risks That Can Sink the Ship
- The Importance of BMI Implementation for New Ventures
- Implementing BMI in New Ventures – Challenge or Opportunity?
- It Is About Managing Risks, Not Taking Them
- Dependence on External Third Parties: The Sharks Dilemma
- Internal Governance and Leadership Problems That Can “Sink the Ship”
- Business Model‐Specific Barriers to Implementation
- Approaches to Overcoming BMI Implementation Barriers in New Ventures
- Summary of Key Takeaways for the Effective Business Model Designer
- References
- Notes
- 12 Business Model Innovation Strategy in the Digital Age – What Does It Mean for You?
- Business Model Innovation in the Digital Age: A Key Strategic Issue
- The Strong Case for Having a Business Model Innovation Strategy
- Business Model Innovation Strategy: Think Digital Platforms
- How to Develop a Business Model Innovation Strategy
- Business Model Innovation Strategy: What Does It Mean for You?
- The Bottom Line: What Is Your Business Model Innovation Strategy?
- References
- Notes
- Acknowledgments
- About the Authors
- Index
- End User License Agreement