Business Essentials, Global Edition

Höfundar: Ronald J. Ebert; Ricky W. Griffin (Útgáfa: 14)
Business Essentials, Global Edition

Kaup valmöguleikar

For introductory business courses. A focus on the practical skills and important developments in business Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

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Útgefandi
Pearson International Content
ISBN
9781292743615
Print ISBN
9781292475653
Format
ePub
Útgáfa
14
Höfundar
Ronald J. Ebert; Ricky W. Griffin
Tungumál
English
Útgefið
2025-02-14
Prent takmörkun á líftíma
100
Prent takmörkun
2
Afritunar takmörkun
2

Kaflar

  • Cover
  • Cover
  • Front Matter
  • Section 1: Copyright Page
  • Section 2: Dedication
  • Section 3: Preface
  • Section 4: Acknowledgments
  • Section 5: About the Authors
  • Chapter 1: The Global Business Environment (Part 1: The Contemporary Business World)
  • Introduction: The Global Business Environment
  • 1.1: Business, Profit, and the External Environment
  • 1.2: Economic Systems
  • 1.3: The Economics of Market Systems
  • 1.4: Economic Indicators
  • 1.5: Developing Skills in Your Career
  • Summary: The Global Business Environment.
  • Chapter 2: Understanding Business Ethics and Social Responsibility
  • Introduction: Understanding Business Ethics and Social Responsibility
  • 2.1: Ethics in the Workplace
  • 2.2: Social Responsibility
  • 2.3: Areas of Social Responsibility
  • 2.4: Implementing Social Responsibility Programs
  • 2.5: The Government and Social Responsibility
  • 2.6: Managing Social Responsibility
  • Summary: Understanding Business Ethics and Social Responsibility
  • Chapter 3: Entrepreneurship, New Ventures, and Business Ownership
  • Introduction: Entrepreneurship, New Ventures, and Business Ownership
  • 3.1: What Is a Small Business?
  • 3.2: Entrepreneurship
  • 3.3: Starting and Operating a New Business
  • 3.4: Trends, Successes, and Failures in New Ventures
  • 3.5: Noncorporate Business Ownership
  • 3.6: Corporations
  • Summary: Entrepreneurship, New Ventures, and Business Ownership
  • Chapter 4: Understanding the Global Context of Business
  • Introduction: Understanding the Global Context of Business
  • 4.1: The Contemporary Global Economy
  • 4.2: International Trade
  • 4.3: International Business Management
  • 4.4: Understanding the Cultural Environment
  • 4.5: Barriers to International Trade
  • Summary: Understanding the Global Context of Business
  • Part 1: Integrative Learning Portfolio
  • Chapter 5: Managing the Business (Part 2: Managing the Business)
  • Introduction: Managing the Business
  • 5.1: The Management Process
  • 5.2: Types of Managers
  • 5.3: Management Roles and Skills
  • 5.4: Strategic Management: Setting Goals and Formulating Strategy
  • 5.5: Contingency Planning and Crisis Management
  • 5.6: Management and the Corporate Culture
  • Summary: Managing the Business
  • Chapter 6: Organizing the Business
  • Introduction: Organizing the Business
  • 6.1: What Is Organizational Structure?
  • 6.2: The Building Blocks of Organzational Structure
  • 6.3: Establishing the Decision-Making Hierarchy
  • 6.4: Basic Forms of Organizational Structure
  • 6.5: Informal Organization
  • Summary: Organizing the Business
  • Chapter 7: Operations Management and Quality
  • Introduction: Operations Management and Quality
  • 7.1: What Does Operations Mean Today?
  • 7.2: Creating Value Through Operations
  • 7.3: Business Strategy as the Driver of Operations
  • 7.4: Operations Planning
  • 7.5: Operations Scheduling
  • 7.6: Operations Control
  • 7.7: Quality Improvement and Total Quality Management
  • 7.8: Adding Value Through Supply Chains
  • Summary: Operations Management and Quality
  • Part 2: Integrative Learning Portfolio
  • Chapter 8: Employee Behavior and Motivation (Part 3: People in Organizations)
  • Introduction: Employee Behavior and Motivation
  • 8.1: Forms of Employee Behavior
  • 8.2: Individual Differences Among Employees
  • 8.3: Matching People and Jobs
  • 8.4: Basic Motivation Concepts and Theories
  • 8.5: Strategies and Techniques for Enhancing Motivation
  • Summary: Employee Behavior and Motivation
  • Chapter 9: Leadership and Decision Making
  • Introduction: Leadership and Decision Making
  • 9.1: The Nature of Leadership
  • 9.2: Early Approaches to Leadership
  • 9.3: The Situational Approach to Leadership
  • 9.4: Leadership Through the Eyes of Followers
  • 9.5: Special Issues in Leadership
  • 9.6: The Changing Nature of Leadership
  • 9.7: Emerging Issues in Leadership
  • 9.8: Leadership, Management, and Decision Making
  • Summary: Leadership and Decision Making
  • Chapter 10: Human Resource Management and Labor Relations
  • Introduction: Human Resource Management and Labor Relations
  • 10.1: The Foundations of Human Resource Management
  • 10.2: The Legal Context of HRM
  • 10.3: Staffing the Organizaiton
  • 10.4: Compensation and Benefits
  • 10.5: Developing the Workforce
  • 10.6: New Challenges in the Changing Workplace
  • 10.7: Dealing with Organized Labor
  • Summary: Human Resource Management and Labor Relations
  • Part 3: Integrative Learning Portfolio
  • Chapter 11: Marketing Processes and Consumer Behavior (Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage)
  • Introduction: Marketing Processes and Consumer Behavior
  • 11.1: What Is Marketing?
  • 11.2: Developing the Marketing Plan
  • 11.3: Marketing Strategy: Target Marketing and Market Segmentation
  • 11.4: Marketing Research
  • 11.5: Understanding Consumer Behavior
  • 11.6: Organizational Marketing and Buying Behavior
  • 11.7: Small Business and the Marketing Mix
  • Summary: Marketing Processes and Consumer Behavior
  • Chapter 12: Developing and Pricing Products
  • Introduction: Developing and Pricing Products
  • 12.1: What Is a Product?
  • 12.2: Developing New Products
  • 12.3: Product Life Cycle
  • 12.4: Determining Prices
  • 12.5: Pricing Strategies and Tactics
  • Summary: Developing and Pricing Products
  • Chapter 13: Distributing and Promoting Products
  • Introduction: Distributing and Promoting Products
  • 13.1: The Distribution Mix
  • 13.2: Wholesaling
  • 13.3: Retailing
  • 13.4: Physical Distribution
  • 13.5: The Importance of Promotion
  • 13.6: Personal Selling
  • Summary: Distributing and Promoting Products
  • Part 4: Integrative Learning Portfolio
  • Chapter 14: Information Technology (IT) for Business (Part 5: Managing Information for Better Business Decisions)
  • Introduction: Information Technology (IT) for Business
  • 14.1: Information Technology Impacts: A Driver of Changes for Business
  • 14.2: IT Building Blocks: Business Resources
  • 14.3: Information Systems: Harnessing the Competitive Power of IT
  • 14.4: IT Risks and Threats
  • 14.5: IT Protection Measures
  • Summary: Information Technology (IT) for Business
  • Chapter 15: The Role of Accountants and Accounting Information
  • Introduction: The Role of Accountants and Accounting Information
  • 15.1: What Is Accounting, and Who Uses Accounting Information?
  • 15.2: The Accounting Equation
  • 15.3: Financial Statements
  • 15.4: Reporting Standards and Practices
  • 15.5: Analyzing Financial Statements
  • 15.6: Bringing Ethics into the Accounting Equation
  • 15.7: Internationalizing Accounting
  • Summary: The Role of Accountants and Accounting Information
  • Part 5: Integrative Learning Portfolio
  • Chapter 16: Understanding Money and the Role of Banking (Part 6: The Financial System and Issues in Financial Management)
  • Introduction: Understanding Money and the Role of Banking
  • 16.1: What Is Money?
  • 16.2: The U.S. Financial System
  • 16.3: How Financial Institutions Create Money and Are Regulated
  • 16.4: The Federal Reserve System
  • 16.5: The Changing Money and Banking System
  • 16.6: International Banking and Finance
  • Summary: Understanding Money and the Role of Banking
  • Chapter 17: Managing Business Finances
  • Introduction: Managing Business Finances
  • 17.1: Maximizing Capital Growth
  • 17.2: Investing to Fulfill Financial Objectives
  • 17.3: The Business of Trading Securities
  • 17.4: The Risk-Return Relationship
  • 17.5: Financing the Business Firm
  • 17.6: Becoming a Public Corporation
  • 17.7: Regulating Securities Markets
  • Summary: Managing Business Finances
  • Part 6: Integrative Learning Portfolio
  • Appendix I: Risk Management
  • Introduction: Risk Management
  • A1.1: Coping with Risk
  • Appendix II: The Legal Context of Business
  • Introduction: The Legal Context of Business
  • A2.1: The U.S. Legal and Judicial Systems
  • A2.2: Business Law
  • A2.3: The International Framework of Business Law
  • Appendix III: Managing Your Personal Finances
  • Introduction: Managing Your Personal Finances
  • A3.1: Building Your Financial Plan
  • A3.2: Making Better Use of the Time Value of Money
  • A3.3: Conserving Money by Controlling It
  • A3.4: Cashing Out from Tax Avoidance (Legally)
  • Appendix IV: Unions and Labor Management
  • Introduction: Unions and Labor Management
  • A4.1: Why Do Workers Unionize?
  • A4.2: The Evolution of Unionism in the United States
  • A4.3: Unionism Today
  • A4.4: Laws Governing Labor–Management Relations
  • A4.5: How Unions Are Organized and Certified
  • A4.6: Collective Bargaining
  • Glossary