Business Communication Today, Global Edition

Höfundar: Courtland L. Bovee; John V. Thill (Útgáfa: 16)
Business Communication Today, Global Edition

Kaup valmöguleikar

For business communication courses. Merging best practices in business communication with cutting-edge technology Business Communication Today blends timeless communication principles with breakthrough applications of AI and other modern technology. Authors Bovée and Thill present key skills in business communication through a current, real-world lens, while helping students translate their media knowledge into success.

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Útgefandi
Pearson International Content
ISBN
9781292485065
Print ISBN
9781292485072
Format
ePub
Útgáfa
16
Höfundar
Courtland L. Bovee; John V. Thill
Tungumál
English
Útgefið
2025-10-27
Prent takmörkun á líftíma
100
Prent takmörkun
2
Afritunar takmörkun
2

Kaflar

  • Cover
  • Cover
  • Front Matter
  • Section 1: Title Page
  • Section 2: Copyright Page
  • Section 3: List of Interactive Media Content
  • Section 4: Dedication
  • Section 5: Preface
  • Section 6: Solving Learning and Teaching Challenges
  • Section 7: Acknowledgments
  • Section 8: About the Authors
  • Section 9: Student Prologue: Building a Successful Career with Your Communication Skills
  • Stage 1: Succeeding in College
  • Stage 2: Conducting a Successful Job Search
  • Stage 3: Succeeding in Your First Job
  • PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
  • PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
  • 1: Professional Business Communication in the Age of Artificial Intelligence
  • Introduction: Professional Business Communication in the Age of Artificial Intelligence
  • 1.1: Understanding Why Communication Matters
  • 1.2: Communicating as a Professional
  • 1.3: Using AI for Business Communication
  • 1.4: Committing to Ethical and Legal Communication
  • 1.5: Developing Skills for Your Career
  • Summary: Professional Business Communication in the Age of Artificial Intelligence
  • Endnotes
  • 2: Collaboration, Interpersonal Communication, and Business Etiquette
  • Introduction: Collaboration, Interpersonal Communication, and Business Etiquette
  • 2.1: Communicating Effectively in Teams
  • 2.2: Collaborating on Communication Efforts
  • 2.3: Making Your Meetings More Productive
  • 2.4: Improving Your Listening Skills
  • 2.5: Improving Your Nonverbal Communication Skills
  • 2.6: Developing Your Business Etiquette
  • Summary: Collaboration, Interpersonal Communication, and Business Etiquette
  • Endnotes
  • PART 2: APPLYING THE THREE-STEP WRITING PROCESS
  • PART 2: APPLYING THE THREE-STEP WRITING PROCESS
  • 3: Communication Challenges in a Diverse, Global Marketplace
  • Introduction: Communication Challenges in a Diverse, Global Marketplace
  • 3.1: Understanding the Opportunities and Challenges of Communication in a Diverse World
  • 3.2: Developing Cultural Competency
  • 3.3: Recognizing Dimensions of Cultural Diversity
  • 3.4: Adapting to Global Business Cultures
  • 3.5: Promoting Inclusive Communication in the Workplace
  • Summary: Communication Challenges in a Diverse, Global Marketplace
  • Endnotes
  • 4: Planning Business Messages
  • Introduction: Planning Business Messages
  • 4.1: Understanding the Three-Step Writing Process
  • 4.2: Analyzing the Situation
  • 4.3: Gathering Information
  • 4.4: Selecting the Best Combination of Media and Channels
  • 4.5: Organizing Your Information
  • Summary: Planning Business Messages
  • Endnotes
  • 5: Writing Business Messages
  • Introduction: Writing Business Messages
  • 5.1: Adapting to Your Audience: Being Sensitive to Audience Needs
  • 5.2: Adapting to Your Audience: Building Strong Relationships
  • 5.3: Adapting to Your Audience: Controlling Your Style and Tone
  • 5.4: Composing Your Message: Choosing Powerful Words
  • 5.5: Composing Your Message: Creating Effective Sentences
  • 5.6: Composing Your Message: Crafting Unified, Coherent Paragraphs
  • 5.7: Using AI as a Writing Partner
  • Summary: Writing Business Messages
  • Endnotes
  • 6: Completing Business Messages
  • Introduction: Completing Business Messages
  • 6.1: Revising Your Message: Evaluating the First Draft
  • 6.2: Revising to Improve Readability
  • 6.3: Editing for Clarity and Conciseness
  • 6.4: Producing Your Message
  • 6.5: Proofreading Your Message
  • 6.6: Distributing Your Message
  • 6.7: Using AI to Help Complete Messages
  • Summary: Completing Business Messages
  • Endnotes
  • PART 3: DIGITAL, SOCIAL, AND VISUAL MEDIA
  • PART 3: DIGITAL, SOCIAL, AND VISUAL MEDIA
  • 7: Digital Media
  • Introduction: Digital Media
  • 7.1: Digital Media for Business Communication
  • 7.2: Email
  • 7.3: Workgroup and Text Messaging
  • 7.4: Website Content
  • 7.5: Podcasting
  • Summary: Digital Media
  • Endnotes
  • 8: Social Media
  • Introduction: Social Media
  • 8.1: Managing a Social Media Presence
  • 8.2: Developing Social Media Content
  • 8.3: Social Networking for Business Communication
  • 8.4: Successful Business Blogging
  • 8.5: Microblogging
  • Summary: Social Media
  • Endnotes
  • 9: Visual Media
  • Introduction: Visual Media
  • 9.1: Visual Communication in the Age of AI
  • 9.2: Identifying Points to Illustrate
  • 9.3: Selecting Visuals for Presenting Data
  • 9.4: Selecting Visuals for Presenting Information, Concepts, and Ideas
  • 9.5: Producing Visuals
  • 9.6: Producing Video Content
  • Summary: Visual Media
  • Endnotes
  • PART 4: BRIEF MESSAGES
  • PART 4: BRIEF MESSAGES
  • 10: Writing Routine and Positive Messages
  • Introduction: Writing Routine and Positive Messages
  • 10.1: Strategy for Routine Requests
  • 10.2: Common Examples of Routine Requests
  • 10.3: Strategy for Routine Replies, Routine Messages, and Positive Messages
  • 10.4: Common Examples of Routine Replies, Routine Messages, and Positive Messages
  • Summary: Writing Routine and Positive Messages
  • Endnotes
  • 11: Writing Negative Messages
  • Introduction: Writing Negative Messages
  • 11.1: Using the Three-Step Writing Process for Negative Messages
  • 11.2: Using the Direct Approach for Negative Messages
  • 11.3: Using the Indirect Approach for Negative Messages
  • 11.4: Maintaining High Standards of Ethics and Etiquette
  • 11.5: Sending Negative Messages on Routine Business Matters
  • 11.6: Sharing and Responding to Negative Organizational News
  • 11.7: Sending Negative Employment Messages
  • Summary: Writing Negative Messages
  • Endnotes
  • 12: Writing Persuasive Messages
  • Introduction: Writing Persuasive Messages
  • 12.1: Using the Three-Step Writing Process for Persuasive Messages
  • 12.2: Developing Persuasive Business Messages
  • 12.3: Developing Marketing and Sales Messages
  • 12.4: Maintaining High Standards of Ethics, Legal Compliance, and Etiquette
  • Summary: Writing Persuasive Messages
  • Endnotes
  • PART 5: REPORTS AND PROPOSALS
  • PART 5: REPORTS AND PROPOSALS
  • 13: Finding, Evaluating, and Processing Information
  • Introduction: Finding, Evaluating, and Processing Information
  • 13.1: Planning Your Research
  • 13.2: Conducting Secondary Research
  • 13.3: Conducting Primary Research
  • 13.4: Processing Data and Information
  • 13.5: Applying Your Findings
  • Summary: Finding, Evaluating, and Processing Information
  • Endnotes
  • 14: Planning Reports and Proposals
  • Introduction: Planning Reports and Proposals
  • 14.1: Applying the Three-Step Writing Process to Reports and Proposals
  • 14.2: Planning Informational Reports
  • 14.3: Planning Analytical Reports
  • 14.4: Planning Proposals
  • Summary: Planning Reports and Proposals
  • Endnotes
  • 15: Writing and Completing Reports and Proposals
  • Introduction: Writing and Completing Reports and Proposals
  • 15.1: Writing Reports and Proposals: Adapting to Your Audience
  • 15.2: Drafting Report Content
  • 15.3: Drafting Proposal Content
  • 15.4: Completing Reports and Proposals
  • Summary: Writing and Completing Reports and Proposals
  • Endnotes
  • PART 6: DEVELOPING AND DELIVERING BUSINESS PRESENTATIONS
  • PART 6: DEVELOPING AND DELIVERING BUSINESS PRESENTATIONS
  • 16: Developing Presentations in a Social Media Environment
  • Introduction: Developing Presentations in a Social Media Environment
  • 16.1: Planning a Presentation
  • 16.2: Crafting Presentation Content
  • 16.3: Delivering a Presentation
  • 16.4: Using Technology to Engage Audiences
  • Summary: Developing Presentations in a Social Media Environment
  • Endnotes
  • 17: Enhancing Presentations with Slides and Other Visuals
  • Introduction: Enhancing Presentations with Slides and Other Visuals
  • 17.1: Planning Your Presentation Visuals
  • 17.2: Choosing Structured or Free-Form Slides
  • 17.3: Designing Effective Slides
  • 17.4: Creating Effective Slide Content
  • 17.5: Completing Slides and Support Materials
  • Summary: Enhancing Presentations with Slides and Other Visuals
  • Endnotes
  • PART 7: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
  • PART 7: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
  • 18: Building Careers and Writing Résumés
  • Introduction: Building Careers and Writing Résumés
  • 18.1: Finding the Ideal Opportunity in Today’s Job Market
  • 18.2: Planning Your Résumé
  • 18.3: Writing Your Résumé
  • 18.4: Completing Your Résumé
  • 18.5: Building an Effective LinkedIn Profile
  • Summary: Building Careers and Writing Résumés
  • Endnotes
  • 19: Applying and Interviewing for Employment
  • Introduction: Applying and Interviewing for Employment
  • 19.1: Submitting Your Résumé
  • 19.2: Understanding the Interviewing Process
  • 19.3: Preparing for a Job Interview
  • 19.4: Interviewing for Success
  • 19.5: Following Up After an Interview
  • Summary: Applying and Interviewing for Employment
  • Endnotes
  • Appendix A Format and Layout of Business Documents
  • First Impressions
  • Components of Business Letters
  • Envelopes
  • Memos
  • Reports
  • Notes
  • Appendix B Documentation of Report Sources
  • Chicago Humanities Style
  • APA Style
  • MLA Style
  • Notes
  • Appendix C Correction Symbols
  • Appendix C Correction Symbols
  • Handbook of Grammar, Mechanics, and Usage
  • Diagnostic Test of English Skills
  • Assessment of English Skills
  • Essentials of Grammar, Mechanics, and Usage
  • 1.0 Grammar
  • 2.0 Punctuation
  • 3.0 Mechanics
  • 4.0 Vocabulary
  • Glossary