Bitcoin Bros
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Crypto, NFTs, meme stocks and other digital currency investments are seen as either a transparent Ponzi scheme or the future of finance. But what all of these new ways of investing – and generally losing – money have in common is that they're almost entirely held by young men. Using survey data and research into cryptocurrency and masculinity, Dan Cassino shows that these novel financial instruments are being embraced less as a way to make money than as a way to shore up threatened masculinities.
Changes in how society sees masculinity, and the impossible standards that men feel they need to attain in order to prove their masculinity, can be seen as 'pushing' men towards all sorts of risky behaviors. Young men have turned to digital investments as a way to demonstrate their manhood to themselves and others, trying to find a short cut to the money and respect they think they deserve, while burning down the structures they think are holding them back.
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- Bloomsbury UK
- 9781350508101
- 9781350508088
- ePub
- 1
- Dan Cassino
- English
- 2026-01-08
- 100
- 10
- 10
Kaflar
- Cover
- Half-Title Page
- Dedication
- Title Page
- Table of Contents
- About the Author
- List of Figures
- List of Tables
- 1 “Do you even lift, bro?” Cryptocurrency and Technical Masculinities
- Technical Masculinities
- Gender, Sex, and Sexuality
- Technical Masculinities and the Manosphere
- The Masculinity Gap
- Measuring Masculinity
- The Masculine Role Norms Inventory
- What about Women?
- The Monocausation Trap
- The Plan of the Book
- 2 “Have fun staying poor.” Technical Masculinities and the Gender Hierarchy
- What Are They Rebelling Against?
- Is Sexism Inherent?
- Two Levels of Conflict
- Protest Masculinities
- Challenging the Hierarchy
- Nerd Masculinities
- Race and Technical Masculinities
- Other Approaches
- A Compensatory Behavior?
- 3 “Buy the dip!” Men and Cryptocurrencies
- Cryptocurrencies and Fiat Currencies
- Cryptocurrencies and Stocks
- Now for the Problems
- Where Does the Value Come From?
- The Origins of Cryptocurrency
- The Allure of Volatility
- Who Owns Crypto?
- An Issue of Causality
- Race, Ethnicity, and Crypto
- Why Crypto?
- 4 “Hodl to the Moon!” Men, Meme Stocks, and the MOASS
- Who Cares?
- The MOASS
- Meme Stocks versus Traditional Stocks
- Truth Social as a Meme Stock
- Meme Stocks and the Masculinity Gap
- What Makes Meme Stocks Different from Cryptocurrencies?
- What Crypto and Meme Stocks Have in Common
- 5 “It’s all about winning.” Masculinity and Finance
- Conventional Explanations
- Sex Differences in Investment Strategies
- Masculinity and Financial Literacy
- Masculinity and Household Finance
- Masculinity and Risk Tolerance
- Men and Money
- 6 “Bro. You don’t realize how ignorant this comment is.” How Men Talk about Crypto
- Why This Matters
- How the Coding Was Carried Out
- What’s Being Said
- Questioning or Demeaning Intelligence
- Community Support
- Disdain for Existing Institutions
- Assertions of Knowledge
- What’s Not There
- Patterns of Responses
- External Validity
- Crypto as a Rejection
- 7 “Put it all on black.” Other Performances of Technical Masculinities
- Technical Masculinities and Gambling
- Conspiracy Theories
- Political Views
- 8 “Believers always win in the end.” Technical Masculinities and the Future of Men
- Summing Up
- #NotAllMen
- Why Isn’t It Working?
- The Future of Crypto
- Are LLMs the Next Frontier?
- What Does a Reordering Look Like?
- What Is To Be Done?
- Methodological Appendix
- Notes
- Works Cited
- Index
- Copyright Page